Social Media Articles

Make it easier for prospective clients to choose YOU

Ask ten accountants how they secure most of their new clients and at least eight will say referrals and recommendations. Sometimes this is because they have a good flow of new clients and/or have actively cultivated and encouraged such mentions among clients and...

Can accountants really use social media to win more business?

Seven years is a long time, isn't it? Back in March 2016, a research student was asking accountants how much of their business comes from social media. She asked me too as I was already known for being more active than most, I was already highly ranked online for...

What’s better than saying that your business grows through referrals?

Are you like many of the accountants I meet who claim that most of their best new clients come through referrals? This is certainly great when it's true. But when I dig a little deeper I find that it's often not quite as accurate a statement as the accountants...

How to choose where to promote and market your practice

I have referenced what I call the 5Ms of marketing an accountancy practice before. This blog post is related to the fourth M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you are...

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How’s your self confidence and experience?

In my experience many accountants have more potential to succeed than they themselves believe. They are better accountants than they are prepared to admit. And they deserve to be more successful than they have so far managed to be. Could this be true of you too?...

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The marketing distractions accountants should avoid

Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned...

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Being Known, Liked and Trusted is not enough!

You have probably heard the suggestion that it’s important to help people get to 'know, like and trust' you. Only then will they buy from you. Only then will they even consider becoming your client. This idea originated in the book ‘Endless Referrals’, written by...

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21 lessons from my 2021 Linkedin activity and experiments

This is my fourth* annual report(!) intended to help others benefit from what I have learned about getting value from the time I spend on Linkedin. Why this could be useful to you In 2021 my SSI moved marginally up to 86/100, having been consistently 85/100 during...

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Top ten blog posts of 2021

  Instead of a final post of the year, I offer you a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2021. I’ve included the links in case you missed them originally or you want to take another look. Early in January I...

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Bad advice for accountants that makes me cross

These days it typically takes a lot to get me cross. But one thing that really winds me up is the continuing wave of advice to accountants generally, telling them to do stuff that doesn't work for everyone and is especially inappropriate for most sole...

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5 reasons to ignore the latest shiny distraction

As someone who blogs here every week I aim to provide valuable content, insights and tips that inspire and motivate you to secure greater success and to waste less time on shiny distractions.  That's why you won't hear me advocating the new social media (audio)...

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