Ask ten accountants how they secure most of their new clients and at least eight will say referrals and...
Social Media Articles
Can accountants really use social media to win more business?
Seven years is a long time, isn't it? Back in March 2016, a research student was asking accountants how much of their...
What’s better than saying that your business grows through referrals?
Are you like many of the accountants I meet who claim that most of their best new clients come through referrals? This is certainly great when it's true. But when I dig a little deeper I find that it's often not quite as accurate a statement as the accountants...
Using social media and Linkedin for business and not just fun
Have you ever thought you 'should' be doing more on social media and on Linkedin, but are not sure how or what to do? Or maybe you are very active online but are not getting the business benefits you really want? Are you envious or skeptical about the the results...
Beware of this trap if you use social media as an accountant
Accountants may not always be who they say they are online. If ever accountants needed proof that different social media platforms attract different people I think we now have it. A recent report in The Times revealed something quite shocking about the hashtag...
How to choose where to promote and market your practice
I have referenced what I call the 5Ms of marketing an accountancy practice before. This blog post is related to the fourth M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you are...
Debunked: The ‘one thing’ you MUST do. There are 5 if you really want to be successful
A popular approach to getting your attention (and often your money) is to tell you that there is ‘one thing’ you must do to achieve your ambitions and succeed. I see this all over the place, in blogs, articles, videos and social media posts. Those who suggest there...
What’s the best way for an accountant to win new clients?
Many of the accountants who take up the opportunity to book a call with me start with variations on the same question: How can I attract new clients? How can I grow my practice? What can I do to get more clients? I need more clients, what should I do? I never know...
How’s your self confidence and experience?
In my experience many accountants have more potential to succeed than they themselves believe. They are better accountants than they are prepared to admit. And they deserve to be more successful than they have so far managed to be. Could this be true of you too?...
The marketing distractions accountants should avoid
Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned...
Improving the first impression of your online and website profiles
I have never ‘swiped’ someone’s profile picture, as online dating didn’t exist when I met my wife in the 1980s. The whole concept of swiping is quite alien to me. I was curious though, so a while back, I asked a single friend to show me how the ‘swipe left’ and...
Don’t make this marketing mistake especially if you are reliant on referrals
I am frequently surprised when apparently successful accountants tell me that they know they should start being active on social media. And that they want to beef up their marketing activity. Both such aspirations typically reflect a belief in the mystical power of...
21 lessons from my 2021 Linkedin activity and experiments
This is my fourth* annual report(!) intended to help others benefit from what I have learned about getting value from the time I spend on Linkedin. Why this could be useful to you In 2021 my SSI moved marginally up to 86/100, having been consistently 85/100 during...
Top ten blog posts of 2021
Instead of a final post of the year, I offer you a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2021. I’ve included the links in case you missed them originally or you want to take another look. Early in January I...
6 ways you can stop making the same mistakes on social media as everyone else
Regular readers will know that I am both very active on social media and highly ranked for my online influence (such as it is!) Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And...
Bad advice for accountants that makes me cross
These days it typically takes a lot to get me cross. But one thing that really winds me up is the continuing wave of advice to accountants generally, telling them to do stuff that doesn't work for everyone and is especially inappropriate for most sole...
5 reasons to ignore the latest shiny distraction
As someone who blogs here every week I aim to provide valuable content, insights and tips that inspire and motivate you to secure greater success and to waste less time on shiny distractions. That's why you won't hear me advocating the new social media (audio)...