Webinar
How Accountants can Master Linkedin and get the Results they want
Mark debunks the hype, hope and hacks that do not reflect reality for most accountants. And he’ll recommend practical actions that get results whilst clarifying the misconceptions that are behind much of the misleading advice you hear.
Mark's Linkedin Masterclass
In part one you’ll learn how to ensure your profile has maximum impact.
And part two is for you if you also want to be active and effective on the site.
You’ll get focused, practical and simple advice tailored for accountants.
Next masterclass will be in April 2026
1-2-1 Linkedin coaching
You can get Mark’s best advice, insights and tips directly focused on you and your profile. Pick a time that suits here:
4-part Linkedin webinar course
Launching Summer 2026: A 4-part webinar series that contains all of the best advice Mark shares 1-2-1 and in his 90 minute webinar.
This is the ideal solution for you if you can’t wait for the next Masterclass and don’t want Mark’s 1-2-1 support focused on you and your profile
Webinar
Is This For You?
This two-part masterclass is for you if you can relate to any of the following:
- You are struggling to get REAL value for the time you spend on Linkedin
- You are cynical about much the advice you seen re social media generally and Linkedin specifically
- You want to understand how to leverage the power of Linkedin
- You are keen to better understand key elements of the platform
- You doubt that all the time you spend at business networking events is generating the leads you really want.
Even just one of these 60 minute webinars will be a better use of your time than attending a generic session elsewhere and that pretends to cover everything anyone could do on Linkedin.
Generic sessions tend to cover all the things you ‘need’ to do to get random likes, reactions and comments – which are rarely worth the time and effort.
If you follow that generic advice then you will probably only be engaging with your friends, with other accountants and bookkeepers, and with sales people and small business owners who want you to become clients of theirs!
We all know that’s not really helpful, so with Mark you’ll learn what you, as an accountant in practice, need to do to get the right type of leads.
Webinar
Why Attend?
Just attend part one of the masterclass if your Linkedin profile needs sorting out so as to have maximum impact. As an accountant it’s especially important to ensure that your profile helps you stand out positively and that it works FOR you rather than AGAINST you.
This is also a necessary starting point if you intend to be more active and to use Linkedin to source new leads and clients.
In part one you’ll also learn about your options in terms of what you could be doing on Linkedin and how to decide what it’s worth YOU doing here as an accountant.
The focus of the second webinar will be the practical actions you can take to secure your objectives. You’ll also learn why this is much easier than trying to post content that the algorithms favour – though that will be addressed too.
In both sessions Mark will focus especially on what is worthwhile for accountants in practice.
Mark’s approach is very different to the advice that others share as that is typically more suited to sales and marketing people, coaches and lawyers.
So much of what they encourage just isn’t necessary or relevant for most accountants. Why waste your time with advice that wasn’t designed for people like you?
Webinar
Reviews
“Highly relevant and thought provoking with a good focus”
“I so wish I’d heard Mark explain all this years ago”
“Excellent webinar on how to use social media and Linkedin for accountancy business”
“Mark gives practical tips and helpful advice on improving your social media presence without it taking over your life”
One attendee of the masterclass, who was already very active on Linkedin, commented that Mark’s tips had blown her mind as to how easy he made it to find prospective clients for her practice.
Webinar details
Two-part webinar. Book for both parts and save £15
Part 1: Linkedin profiles and basics
Thursday 23rd April 2026 9.30 -10.30am
You can log on and chat with Mark from 09.01am. Let him know your questions, issues and challenges and he'll address them either immediately or during the masterclass.
Tickets - just for this session £37 (no VAT) per person
Part 2: Getting better results from Linkedin
Thursday 23rd April 2026 11.30am -12.30pm
Attendees at this session will be expected to know how to ensure their profile best serves them and all of the basics covered in the first part of the masterclass run on earlier the same morning.
Tickets - Just £67 (no VAT) per person
Special deal if you book for both webinars
Save £15 by booking for both webinars. Tickets just £89. All registrants will receive recordings of both sessions - especially useful if you can't attend them 'live'.
Webinar
Why Listen to Mark?
- 100% positive feedback from all previous attendees
- Consistent debunker of the hype around social media and Linkedin for accountants
- Typical Linkedin SSI score of 73-80 (About as high as you’ll ever see!)
- Consistently ranked in the top 1% Linkedin users in the accounting profession
- More than 16,000 Linkedin followers
- Almost 20 years experience of advising accountants on effective use of Linkedin
- Qualified FCA and previously in practice for over 25 years
- Recipient of the first ever ‘Outstanding Contribution’ award at Accountex 2024
- Host of the Accountants’ Success Secrets podcast
- Fellow of the Professional Speaking Association
Webinar
Leverage the power of Linkedin
- Complete your profile and ensure it impresses the right people
- Build your network without adding random connections and salespeople
- Leverage the power of LinkedIn WITHOUT a paid-for account (saving over £40 per month)
- Stop wasting time copying irrelevant advice that doesn’t really help accountants in practice
- Make the right connections for you and your practice
- 5 ways to find ideal clients using Linkedin (once you’ve sorted out your profile)
- Your recommended 5 a day (need take no more than 15 minutes a day)
The Detail
Extras
All attendees will also receive:
- Copy of the detailed slide deck presentation
- Recording of the webinar to rewatch in part or full
- Links to a short series of Mark’s 5 minute ‘how to’ videos showing you, step by step, how to enhance your Linkedin profile
- Copy of Mark’s authoritative guide to the 70+ factors that impact who sees your posts on Linkedin
And, attendees will also be able to seek any reasonable follow up support or clarification direct from Mark.
The Detail
Exceptional Value
This exclusive webinar contains the best bits taken from various presentations Mark has delivered in recent years along with dozens of practical tips he shares 1-2-1 with accountants who engage him for advice and support.
Webinar details
Two-part webinar. Book for both parts and save £15
Part 1: Linkedin profiles and basics
Thursday 23rd April 2026 9.30 -10.30am
You can log on and chat with Mark from 09.01am. Let him know your questions, issues and challenges and he'll address them either immediately or during the masterclass.
Tickets - just for this session £37 (no VAT) per person
Part 2: Getting better results from Linkedin
Thursday 23rd April 2026 11.30am -12.30pm
Attendees at this session will be expected to know how to ensure their profile best serves them and all of the basics covered in the first part of the masterclass run on earlier the same morning.
Tickets - Just £67 (no VAT) per person
Special deal if you book for both webinars
Save £15 by booking for both webinars. Tickets just £89. All registrants will receive recordings of both sessions - especially useful if you can't attend them 'live'.