Blog2021-04-30T13:32:31+01:00

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Successful Accountants’ Blog

Why you need to build your personal brand – and how to make this work for you

What do people say about you when you’re not in the room? What would you like them to say? Few accountants seem to think this through. If you are clear about what you want people to say though you are likely to find success a lot faster

Why you’ll find more success if you have an angle

Too many accountants struggle to distinguish themselves from their competition. This is a shame as it is what makes each of us different that makes us memorable and the reason why we are referred and recommended. And then why we are engaged by clients. Challenge this if

Why you need to tell people who you are – beyond being an accountant

No one is 'just an accountant'. And you know that already. But how clear do you make this on your website, your online profiles and when you are networking? Lots of accountants make the mistake of assuming they only need to evidence their credibility as an accountant.

What if none of your clients wants anything more from you?

Unlike some commentators, I entirely accept that many accountants have some clients who want nothing more than a basic compliance service.  And that you get very frustrated to be told by consultants that you should offer your clients "advisory services". After all,  you know your clients don't

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