Instead of a final post of the year, I offer you a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2021. I’ve included the links in case you missed them originally or you want to take another look.

Early in January I explained why you should ignore the latest shiny new attraction.

Back then the shiny new attraction was ‘clubhouse’ and I said it wasn’t worth your time. I was right. There will be another something new in 2022. There is every year.

In this blog post I also reiterated the 5Ms model I use to help accountants make the best strategic marketing decisions for their practices

My first post in February explained my advice to help a  mature accountant to start to market himself more effectively. His ambition being to replace clients who had retired, died or gone bust.

March saw more advisory posts, including one in which I explained 3 ways to avoid time wasters in terms of prospective new clients who it turns out you don’t really want to take on.

Among April’s post was one in which I talked about the bad advice I see being shared with accountants in articles, blog posts and at conferences and online. And I explained why it makes me cross; it’s because it’s invariably misleading, inaccurate and unhelpful. It plays on accountants’ insecurities and neediness and is either offered by naive parrots (repeating what they have seen and heard elsewhere) or is intended to persuade accountants to pay for help they don’t need.

In May I shared the real reasons why you need to consider doing business advice properly. It’s not because compliance work is dying. But it is due to changes and developments we are already seeing and which will become more prevalent sooner than you might think.

June’s posts included another real-life scenario in which I explained the most common mistake accountants make that loses them key referrals. And how you can avoid doing the same.

During July I listed out 30 reasons why people change their accountants and what this means for you.

August saw my explanation as to why it isn’t and has never been enough just to be a good accountant. There are sadly far too many examples of good accountants who do not have sufficient clients or an adequately profitable practice.

September’s blog posts included one in which I explained a valuable, new and distinct way in which you could categorise your clients and then secure more of a boost and benefit from your marketing efforts.

Included in my posts in November was one in which I explained the mistakes I see so many accountants making on Social media – leading them to waste time and effort (and sometimes money too). And I shared 6 ways you can avoid making those all-too common mistakes.

I hope you found something of interest and value there.

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