A friend suggested I should write a piece about Twitter for accountants as I’m increasingly active on Twitter. Surely then I’m well placed to explain what Twitter is and how accountants can benefit from it.
Instead let me explain why I think that Accountants really don’t need to bother with Twitter. This is much the same approach as I adopted recently when I wrote about Blogging myths for accountants.
Let’s be clear I am NOT against any of these new communication techniques. Far from it. I love blogging (this is one of three that I write regularly – see links in right hand column of this page). I’m enjoying Twitter and have benefited in a number of intangible ways as a result thereof. I’ve explained how I use it on a separate page of this blog. I know dozens of people who tweet regularly and I have over 300 followers on Twitter (at the time of writing). [Edit May 2017: Now over 7,000]
But I also understand the accountancy profession.
Whilst other commentators may seek to encourage accountants to try new technology, to experiment and to explore new forms of communication I adopt a different approach. I accept that the vast majority of accountants do not aspire to try out these new ideas. They don’t think many (any?) of their clients or target clients are using such tools. They don’t have the time to experiment and to test new ways of doing things. They don’t perceive the need to do these things.
And actually – I think they’re right. There is no pressing need for them to do so.
Yes, there are ways that accountants COULD use and benefit from Twitter . Yes, they MAY find ways to use Twitter to help them build their practice and Yes, to do so would put them ahead of the field.
But, will being on Twitter help them avoid client losses? No.
Will it help them to provide pro-active advice to clients? Unlikely
Will it help them to secure more profitable clients of the type they seek? No faster than any other marketing activity and it’s even less area specific than blogging.
Will it help them to make more money or to increase their profits? No.
Will it help them solve their succession issues? No
The bottom line is that Twitter will not do any of the things that accountants are most concerned about at the moment. As such I cannot advocate the idea that they should explore Twitter as a business tool.
What is Twitter?
I should explain that Twitter is a free online social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as ‘tweets’). Each post or ‘tweet’ is limited to 140 characters in length.
Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them by ‘following’ people in who they are interested. Users can also send and receive tweets through third party web based applications, iphones and Blackberry devices. Many tweets contain links to web pages and blog posts.
Anyone with access to Twitter (and one of the third party applications that make it easier to use and understand) can follow the flow of messages and comments, contribute, reply or simply keep up to date.
Regular readers will recall that i recently posted an item: If you’re not on Facebook you need to be on LinkedIn. It’s worth noting that, unlike the Facebook status updates, tweets can be directed at specific twitter users, people tweet much more often than they update their Facebook status, and it is much more acceptable to follow people you have never met on Twitter than it is on Facebook.
I have a number of ideas as to who does and can gain most benefit from Twitter but none of them are remotely connected with accountants in a business capacity so I won’t post them here.
If you are an accountant and you’re experimenting with Twitter do please get in touch, equally if (despite the tenor of this piece) if you decide to try it out. And of course if you disagree with my perspective please add your views as comments to this piece.
[Edit May 2012: For my more uptodate views on twitter please check out the twitter page of this site]