The inaugural meeting of The Inner Circle for Accountants was evidently a success last week. I have summarised below some of the key takeaways.
We met at Soho House in London and Members clearly valued the mix of shared peer-led insights together with, as one said, “the independent common sense you always get from Mark Lee”.
It was a diverse non-competing group of sole practitioner accountants from different areas around London (eg: Rickmansworth and Wandsworth).
After members had introduced themselves we focused on two key areas:
- Making efficient use of social media; and
- Attracting and obtaining the right type of quality clients
In each case the discussion was focused on specific practical, relevant and commercial solutions. Those around the table talked about what they have found works and what doesn’t work for them. And, when appropriate, I shared my observations and experience too.
At the end of the meeting I invited members to share what were for them the key learning points and takeaways. I have since shared these with all members of The Inner Circle. I will also share a fuller note of the issues discussed and shared at the meeting in due course together with additional relevant ideas and a recording of the discussions. In accordance with our Membership Principles all such notes will comply with the Chatham House rule.
A couple of the key takeaways shared at the end of the meeting, together with my supplementary thoughts, are included below for the benefit of readers of this blog:
Sample key learning points
- Often it’s the little things that can make a difference (eg: shortkeys.com to save having to keep typing the same sentences or paras of text over and over again). NB: Amongst other things I use this when replying to requests that I receive on Linkedin – both when I’m agreeing to connect and also when I ask for for more info before I will agree to connect with a stranger.
- We agreed that the best new clients are introduced or recommended by existing or previous clients – and sometimes by other advisers who know, like and trust you. Rather than networking to find strangers with whom you could try to build relationships, start with the advisers to your existing clients. Ask your clients to introduce (and to recommend) you.
The Inner Circle is a facilitated group of like-minded accountants in practice who share similar challenges – and are willing to help each other by sharing practical solutions. Check it out here and follow the link to get in touch>>> We can then discuss whether joining would be good for you and for your practice.