This short video shows why the Easter Bunny’s efforts at networking are doomed to failure.

Effective networking requires more effort that hopping(!) along to a gathering of people and shoving your business card into their hands. As I have written about on this blog many times: No one refers work to a business card.

Edit 2013: You can get my 10,000+ word book specifically for accountants who want to Network more effectively. Just click here for full details>>>

If you would like to book me to speak on the subject at your in-house conference or training session, do get in touch. There’s an outline of my talk on ‘How to ensure your networking activity is successful’ here>>>