Having been talking and writing about this framework for some time, it’s about time I recorded it on my own blog. There’s also a link to a graphic of the STAND OUT framework on the top menu bar above.
The seven fundamental principles are easy to recall through a simple acrostic. Each of the principles will influence the people you meet and impact how they remember you. You may be looking to win work from them or simply to be recommended and referred by them.
These principles, which can be recalled as starting with the letters A-G, are most relevant as follows:
- Your Appearance and Attitude – what impression did you give when people meet you face to face? And is this confirmed if they check you out online?
- Your Business branding and messaging – was this sufficiently clear, relevant and memorable (on line and in face to face conversations)?
- Your Conversational impact – Are you a good listener? Do you look for ways in which you can tell only relevant stories about clients, like the person you are with or who they know, and how those clients felt after you did what you do to resolve their issues?
- Your Dependability and trust – How congruent are your online profiles and website references to the conversations you have and to your business messaging? And do you do anything to encourage people to trust you soon after they meet you?
- Your Experience and Expertise – Are you tailoring your communications here so that what you say resonates with the people you meet – and are your claims consistent both online and face to face?
- The extent to which you Follow up – Are you good at doing this promptly and effectively? Or do you wait for people to get back in touch with you? Or are you so pushy you put people off?
- Your attitude to Giving and sharing – Even if you normally struggle to adopt such an approach you could still create free tips sheets and other items that others will consider to be of value. What can you do to help others without waiting to be asked? For example you can provide recommendations and testimonials without being asked.
In each case there are dozens of elements from which you might choose how you want to STAND OUT by reference to this framework. Doing so in ways that suit you will boost your credibility and the influence you have as compared with others like you who are unfamiliar with the framework.
Many professionals rely on a brash personality or strong business branding to STAND OUT. These can help but they are not right for everyone. And effective business messaging is often a struggle for advisers and speakers who have yet to find a niche; and for those who are happy having a wide range of clients across a number of business sectors.
A good understanding of the 7 fundamental principles makes it easy for anyone to STAND OUT from the pack. I have written a summary paper to help you and that I would love you to take with my compliments.
7 key ways to Stand Out from your peers