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Websites for accountants

By |2018-07-27T16:04:54+01:00August 21st, 2008|Business messaging and branding, Websites|

I regularly find myself sharing my views on this topic so I thought it would be helpful to include in one place all of my previous posts on related issues: Websites for professional firms (part one) - what messages does your site need to communicate? Websites for professional firms (part two) - who are the

Accountants’ websites – is yours doing the necessary?

By |2008-01-10T08:24:50+00:00January 10th, 2008|No longer current|

I recently included the following note in my monthly newsletter for accountants and their clients:   I've been writing and advising accountants about their websites for some time now and have accumulated an enormous amount of tips, ideas and knowledge about what works and what doesn't. I have also been researching ways in which accountants

Websites for professional firms (part two)

By |2007-07-02T09:31:20+01:00July 2nd, 2007|Websites|

A few weeks ago I posted the first of my observations and advice concerning websites for professional firms. When I consult with ambitious firms I invariably check out their websites beforehand. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same

Debunked: The ‘one thing’ you MUST do. There are 5 if you really want to be successful

By |2022-07-04T16:58:12+01:00July 5th, 2022|Accountants, Blogging, Business messaging and branding, Facebook, Linkedin, Marketing and promotion, Networking, Pricing, Social Media, Sole practitioners, Strategy, Twitter|

A popular approach to getting your attention (and often your money) is to tell you that there is ‘one thing’ you must do to achieve your ambitions and succeed. I see this all over the place, in blogs, articles, videos and social media posts. Those who suggest there is just 'one thing'

What does giving clients ‘added value’ really mean?

By |2022-06-28T08:52:15+01:00June 28th, 2022|Accountants, Dependability and trust, Giving, Servicing clients, Sole practitioners|

I first wrote about this in 2012 when I explained that I don't believe that accountants’ clients really want 'added value'. Heresy? No. It's just I'm not a big fan of buzzwords. I believe it's more helpful to think about what anyone means when they say they want 'added value'. Typically accountants'

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