It seems I've not updated my generic advice on this blog about accountants' websites for ten years. This is because I routinely say pretty much the same things to almost every accountant I talk with. And few of my views have changed. If anything I was ahead of my time and others
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I was shocked to read about "Accountants Caught Lying To Clients In Desperate Quest For Authority" on the website of marketing expert Ian Brodie. He suggests that more than a dozen accountants seem to be falsely claiming to be co-authors of a book titled: “Why Businesses Stop Growing And What You Can Do About It”. You
I've been asked why I have a number of different blogs and websites. It's not something I would encourage many people to do so perhaps it's worth explaining my thinking. I accept it could be flawed, but bear with me. Firstly let me stress that in all of my writings for professional advisers (eg: on
I regularly find myself sharing my views on this topic so I thought it would be helpful to include in one place all of my previous posts on related issues: Websites for professional firms (part one) - what messages does your site need to communicate? Websites for professional firms (part two) - who are the
I recently included the following note in my monthly newsletter for accountants and their clients: I've been writing and advising accountants about their websites for some time now and have accumulated an enormous amount of tips, ideas and knowledge about what works and what doesn't. I have also been researching ways in which accountants
A few weeks ago I posted the first of my observations and advice concerning websites for professional firms. When I consult with ambitious firms I invariably check out their websites beforehand. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same
I recently posted an item here entitled: How to present your firm more effectively. I've since noted a related discussion on Dennis Howlett's AccMan blog concerning the importance or otherwise of your firm's website. Dennis seems to be of the view that the quality of a firm's website is almost irrelevant as what distinguishes one
A popular approach to getting your attention (and often your money) is to tell you that there is ‘one thing’ you must do to achieve your ambitions and succeed. I see this all over the place, in blogs, articles, videos and social media posts. Those who suggest there is just 'one thing'
I first wrote about this in 2012 when I explained that I don't believe that accountants’ clients really want 'added value'. Heresy? No. It's just I'm not a big fan of buzzwords. I believe it's more helpful to think about what anyone means when they say they want 'added value'. Typically accountants'
Many of the accountants who take up the opportunity to book a call with me start with variations on the same question: How can I attract new clients? How can I grow my practice? What can I do to get more clients? I need more clients, what should I do? I never