Your Linkedin profile is your starting point when it comes to getting value from Linkedin.
It really is worth spending some time ensuring that your profile presents you in the best possible light. It’s not hard if you have a plan in mind.
If you have no Linkedin profile you are simply missing an opportunity to make it easy for people to find you online. They may be looking specifically for you or for a prospective adviser or executive with your background, skills and experience. If your profile doesn’t show up they won’t think to approach YOU. Equally, if your profile doesn’t confirm what you have said or what they have heard about you, they may lose interest and go elsewhere.
Mark has prepared a number of free guides which he has tailored especially to help different professionals build a powerful and distinct Linkedin profile.
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