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Joint webinars

By |2022-07-27T10:52:09+01:00June 9th, 2022|

Joint webinars This is a low cost, low risk opportunity for suppliers to the accountancy profession to: Increase brand awareness and reach through Mark's database, connections and profile Benefit from being associated with a well regarded, independent presenter and influencer within the UK accountancy profession Engage with prospects by providing a valuable

Debunked: Can you really rely on referrals to sustain or grow your practice?

By |2022-05-17T08:49:57+01:00May 17th, 2022|Accountants, Lead generation, Referrals, Sole practitioners|

Most established accountants running their own firms claim to get most of their new clients via referrals. I see at least three potential flaws with this perception. Firstly, it’s rarely based on empirical evidence. Often it is simply an easy answer to the question: 'Where do most of your new clients come

Ten things the most successful accountants do

By |2021-08-24T09:26:11+01:00August 24th, 2021|Accountants, Marketing and promotion, Servicing clients, Strategy, Technology, Websites|

Over the years I have worked with hundreds of accountants. I have also judged hundreds of entires for multiple accountancy awards. Having completed the judging process for a recent competition I reflected on what it takes to win and to be successful generally.  Let me be clear here. I am talking about

What can you do about all the competition from other accountants?

By |2021-08-19T17:02:16+01:00August 17th, 2021|Accountants, Appearance, Business messaging and branding, Experience and expertise, Lead generation, Marketing and promotion|

Not everyone who calls me for my input becomes a client. I sometimes offer some simple advice to accountants who are not yet in a position to need or afford my mentoring services (even though these are much more affordable than you might expect). One of the accountants I spoke with recently

The real reasons you need to do business advice properly

By |2021-12-23T10:12:01+00:00May 18th, 2021|Accountants, Business advice, Cloud accounting, Future, Servicing clients|

If you’ve been around a while I am sure that you find the constant articles, posts and commentators telling accountants you have to move into advisory services both boring and repetitive.  I’ve been debunking the hype here for well over ten years. Many commentators have also been naively forecasting the end of compliance work.

Does size matter? Are you pretending to be bigger than you are?

By |2021-03-22T09:21:24+00:00March 23rd, 2021|Accountants, Business messaging and branding, Dependability and trust, Marketing and promotion, Websites|

I have lost track of how many sole practitioners and two-partner accountancy practices pretend to be bigger than they really are. Some overtly claim that their firm is bigger than it really is by adding words like “and associates” to the name of the firm. Even though, in reality, it is only

Fresh marketing insights for accountants

By |2021-03-19T15:31:28+00:00March 16th, 2021|Accountants, Business messaging and branding, Lead generation, Marketing and promotion, STANDING OUT|

Sometimes a post on Linkedin can start a conversation that runs and runs.  This was the case just after the Budget when I posed the question “Is it really worth everyone producing a 'me-too' morning-after Budget summary?” I suggested these were typically simply a re-hash of information already in the public domain

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