Need a new search?

If you didn't find what you were looking for, try a new search!

What do you say when you’re asked for referrals?

By |2019-03-04T18:44:55+00:00March 2nd, 2010|No longer current, Referrals|

Accountants are often seen as the ideal people to to ask for referrals. After all, accountants in practice will often act for dozens of clients, many of whom are targets for other complementary suppliers. This means that accountants are routinely approached by financial advisers, will writers, software developers, marketing consultants and many other service providers.

Sole Practice Club

By |2022-08-19T18:20:36+01:00August 18th, 2022|

Mark Lee's Online Sole Practice Club What is this club all about? Mark's Sole Practice Club is an exclusive grouping of sole practitioner accountants who want to learn how others run their practices, understand how others address feelings of overwhelm and so much more. Through monthly zoom calls as well as ongoing

Make it easier for people to remember what you do

By |2022-05-21T18:38:31+01:00May 24th, 2022|Accountants, Business messaging and branding, Experience and expertise, Networking, Referrals, Sole practitioners|

We know, don’t we, that good communication is important in business. In my view, one of the most fundamental pieces of communication is how we talk about what we do.There are many challenges to be overcome here. We want to avoid sounding just like everyone else in the same field. We want our

Seven ways for general practice accountants to improve their marketing efforts

By |2022-04-11T11:23:41+01:00April 12th, 2022|Accountants, Business messaging and branding, Marketing and promotion, Mentoring, Referrals|

Not everyone wants to follow the widely promoted advice that you will benefit more from advertising, marketing, networking and referrals if you focus your attention on trying to reach a specific group of people. The idea being that we can then let everyone else continue trying to be all things to all

Being Known, Liked and Trusted is not enough!

By |2022-03-15T11:11:06+00:00March 15th, 2022|Accountants, Conversational impact, Key Business skills, Lead generation, Marketing and promotion, Networking, Reputation, Social Media, STANDING OUT|

You have probably heard the suggestion that it’s important to help people get to 'know, like and trust' you. Only then will they buy from you. Only then will they even consider becoming your client. This idea originated in the book ‘Endless Referrals’, written by Bob Burg, who said: “All things being

How you can stop being scared of losing prospective new clients

By |2021-11-22T12:15:52+00:00November 23rd, 2021|Accountants, Business messaging and branding, Marketing and promotion, Sole practitioners, Websites|

Many accountants appear to approach the idea of finding new clients with conflicted emotions. If you do this you are probably making life harder for yourself than it needs to be. On the one hand your website and marketing activities try to promote you and your firm as able to act for

How to feel more self confident with clients and prospects

By |2022-02-20T17:44:05+00:00September 21st, 2021|Accountants, Dependability and trust, Marketing and promotion, Mentoring, Networking, Sole practitioners|

Do you consider yourself to be a confident person generally? What about in terms of your ability to attract and win over prospective clients? And to keep clients happy and willing to pay you the fees you deserve for the work you do? Whilst many accountants I work with have a fair

Go to Top