I apologise to those readers of this blog who have no interest in social media. I completely understand your disinterest. You may even be right – for the moment anyway – as I have acknowledged in previous blog posts here.

BUT – I also accept that more and more professionals are expressing an interest in social media. Many ask the wrong questions though. And sadly there are plenty of self titled gurus and marketing experts who won’t tell you this. Some don’t even know what the right questions are.  Maybe I’ll blog those another day.

For now here are what I consider to be the wrong questions to ask when you’re new to social media. These are especially relevant to professional advisers and those who run professional associations and groups:

  1. How can I get ten thousand followers on twitter?
  2. How can I automate all my social media activity?
  3. How do I get my twitter feed to post updates to my LinkedIn account?
  4. Should I upgrade to a premium LinkedIn account?
  5. Should my twitter account be run by my marketing team or a PR person?
  6. What are the best type of promotional messages to tweet about?
  7. How soon will I start to get new clients?
  8. What if I want to tweet using my firm’s name?

I realise that the title of this blog post is not strictly correct as these are not really the wrong questions to ask. They are all perfectly reasonable questions to ask. Many people ask them. The issue I’m really highlighting is that you WILL be disappointed or misled by the answers. You will also be disappointed if you expect someone to be able to wave a magic wand and give you a simple checklist of things to do to achieve any of those ambitions. And anyone who promises to do this will NOT help you to achieve your objectives in any  material way.

Do you agree with the list? What other questions would you add?

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