LinkedIn is a ‘Business’ networking website. I’m always amused when commentators describe it in the same breath as ‘social’ networks. I think this confuses people who are unfamiliar with them and assume that LinkedIn is a variation on facebook and twitter for example. A more accurate collective noun is ‘online networks’.
LinkedIn is probably the only online network where it can be worthwhile establishing a profile even if you’re not planning to be ‘active’ on the site afterwards. Generally, online networking can only work if you are active and netWORK. This is also true of Linkedin but, unlike the other sites it is the ONE that some people use as a directory. Where users may look (or ‘search’) for you or someone like you.
Of course my profile is on LinkedIn and I’ve become increasingly active there. I now have over 13,000 followers there [updated July 2023]. By all means seek me out and let me know why you want to connect. I’ll be happy to do so if you’re a reader of this blog.
Thanks Mark, I agree a profile on LinkedIn without activity does perform a function, and that maybe the case on other networks too.
I believe there is a little more an accountancy practice can do even if they wish to avoid being active on LinkedIn.
The Company Profiles now available on LinkedIn is the firms profile on LinkedIn and it is very worthwhile for the partners to ensure that this profile is up to date and that the partners profiles are Linkedin to the firms profile correctly.
I am glad we are connected on LinkedIn :-)
Hi Mark,
Have you noticed over time one tends to gravitate towards one or other of the networking sites. I started being active with a number and have now gravitated to Twitter & Linked In as I feel more comfortable using them and they suit my business. I have to say I agree that linked in is the best business networking site and because its frequented by employed rather than self employed businesses you can communicate with larger organisations.
I look forward to reading parts 2 & 3.
Rgds
Laurence