I have blogged various thoughts on this topic over the last few months. Here are three more ways accountants can benefit from using LinkedIn:
Be the Conductor – Your client wants to raise finance, perhaps through Venture Capital. Maybe you could do with better contacts in this area? LinkedIn can provide those contacts and introductions. The same applies for buying and selling businesses, mergers and acquisitions, joint ventures etc. On the tax side of course there’s no need as you can simply use the Tax Advice Network to access relevant and vetted specialist tax advisers. ;-)
Practice mergers and expansion – There are a number of highly regarded service providers who can help ensure you get the best deal here. If however you want to go the DIY route, then LinkedIn can help you find suitable practices and practitioners. Your profile will also enable them to check you out – using the information you have chosen to share.
Accessing knowledge – A surprising number of people are willing to share their knowledge and advice on LinkedIn. They do so by answering questions in discussion forums in Groups. You can join upto 50 groups and pose your questions on any subject and benefit from this free sharing of information.