Regular readers will know that I’m a big fan of twitter and use it extensively. Equally I remain cynical about it’s business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months.
Having said that I have explained previously how accountants can derive business benefits from twitter, to get started, what is and what is not worthing doing here. Today I am simply going to challenge one of the most common misconceptions I hear these days. It tends to be a variation on this theme:
“I don’t know why intelligent people like me would use twitter. Only trolls, idiots, pop fans, sports fans, kids, journalists and celebrities seem to use twitter. It’s full of egotistical people with nothing better to do than tell everyone what they are doing or eating.”
In fact there is no typical twitter user. Or if there is I am clearly only following those twitter users who are NOT typical. Anyone can use it. Just like anyone can use a postbox or send an email. The difference is that YOU can choose if you want to see what other people are posting on twitter. If you don’t want to see any trash, don’t follow the people who post it. And unfollow or block anyone who posts stuff you don’t want to see.
The media frequently report usage of twitter that gives a false impression about how most intelligent people use twitter. Before you dismiss the idea do check out what it’s really about and how you might actually enjoy it and even get some business value from what you choose to see on twitter. You can join twitter and follow people you think might be posting stuff that interests you. Add more people and unfollow anyone who posts rubbish.
In time you can decide whether or not to start posting anything yourself. Typically most users do end up posting their own tweets. But who wants to be typical? 😉
I invite accountants who have been on twitter for more than a few weeks to share below their views as to what they see as typical on twitter.
See the twitter tips page on my blog for more on how to use twitter