In January 2003 the ICAEW published a report “The Profitable and Sustainable Practice”. You can still access it online and I recommend it as many of the points covered therein are as relevant today as they were 5 years ago.

It was aimed particularly at small practices, which operate in the SME sector. Although it’s hard to pull out just one or two ideas I had to highlight this one.

There’s one pre-requisite, one ingredient that sells…and that’s enthusiasm. If you really enjoy your work, that shines through, and you will be successful – clients will want to be with you, and will hire you. It can’t be faked – at least not for very long.

Everyone who knows me recognises my enthusiastic nature. When I was younger I may even have been a touch too enthusiastic. It can unnerve those around you if you are evidently more enthusiastic than everyone else. That was an important lesson for me some years back.

To be enthusiastic means: having or showing great excitement and interest;

So today’s question – which you can answer by way of comment here or simply for yourself is:

How and where do you show your enthusiasm at work?

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