Read this on a business networking forum and thought I should share it here:

This morning I received a letter from my accountants telling me that I had been voted by their staff as one of their clients that it has been most enjoyable working with over the past year; and then thanking me for my part in making their company a ‘great place to work’.

Wow. I felt great this morning! How often does that happen?

I feel this was genuinely meant as well. But the cynic in me did think – that’s very clever marketing for customer retention purposes… but if it is, it worked – so I am still happy and will still pay their fees this year!

For all you other accountants and service providers out there – you may want to try this…

Have you ever written to a client and said ‘thank you’?  What feedback can you share as to the effect it has had?