Everyone wants an accountant they know, like and trust

I’ve lost track of how often I have flagged this fundamental point during networking talks and in my articles and ebooks.

Obviously there are many factors that will determine a prospective client’s decision making process. However, everything else being equal, you will secure more work if you make it easy for people to get to know you, to like you and to trust you.

When was the last time you heard of someone who appointed a new accountant and told their friends that “I’ve got this strange new accountant. I don’t like him or trust him”? Too often? ;-)

Seriously – although there will always be exceptions to the rule, I am convinced that ambitious accountants will secure more work if they make it easy for prospective clients to get to know them, to like them and to trust them. Of course this is made easier if you are not perceived as a stereotypical boring accountant.

The question we all ask then is: How do you get people to know, like and trust you?  Which, simply translated, means: What do WE each need to do to make it easy for the people we meet to get to know us, to like us and to trust us?


PS: I have written a 10,000+ word book specifically for accountants who want to Network more effectively. Click here for full details>>>

If you would like to book me to speak on the subject at your in-house conference or training session, do get in touch. There’s an outline of my talk on ‘How to ensure your networking activity is successful’ here>>>  

By |2013-02-10T09:04:58+00:00February 10th, 2013|Career development|

About the Author:

Mark Lee FCA is an accountancy focused futurist, influencer, speaker, mentor, author and debunker.


  1. James Hellyer 15th February 2013 at 1:18 pm - Reply

    I’ve had a few people who’ve been referred to me say they’ve googled me and found my personal account on twitter. What they liked was that it showed there was a real person there, maybe a bit quirky, but not just the accountant stereotype.

  2. Donovan Crutchfield 14th December 2014 at 8:54 pm - Reply

    Great post Mark – trust is absolutely key – in my experience, clients also want accountants who save them money and are proactive and who communicate well. Being good with figures is just the start, and accountants need to differentiate themselves from pure bookkeepers.

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