I was one of the hosts at a recent business event and had invited a number of guests. As is the norm all received name badges that also had their company name on them.

Well, almost.

Those guests who had a single permanent role with one firm or company had that business name beneath their name on the badges.

I had sat down with a colleague before the event to help her decide what business name to put on the badges for those where it was less than clear. The reasons for the lack of clarity were due to certain guests having multiple roles, consultancies and/or business activity. In each case they had accepted the invitation by email but had not confirmed the business name that should appear on their badge.  We plundered my memory and checked Linkedin. In many cases it just wasn’t obvious.

In almost every case this was a missed opportunity as all names also appeared on the guest list either with no business name or perhaps simply that of their personal services company or the smaller of the companies with which they are associated. And this despite my best efforts to help our guests gain maximum exposure and benefit from their attendance.

My tip then is to ensure you always make clear what business name you would like used on guest badges and guest lists when you are invited to events.

PS: I have written a 10,000+ word book specifically for accountants who want to Network more effectively. Click here for full details>>>

If you would like to book me to speak on the subject at your in-house conference or training session, do get in touch. There’s an outline of my talk on ‘How to ensure your networking activity is successful’ here>>>