Websites Articles

Make it easier for prospective clients to choose YOU

Ask ten accountants how they secure most of their new clients and at least eight will say referrals and recommendations. Sometimes this is because they have a good flow of new clients and/or have actively cultivated and encouraged such mentions among clients and...

Why you should stop trying to build brand awareness for your firm

My advice here re building and promoting your firm's brand is controversial. And of course there will be some exceptions. But I would urge you to read this post with an open mind before deciding whether or not YOUR firm really is one of those exceptions. Let's start...

Should I reference my fees on my website? If so, how can I do this?

Should I reference my fees on my website? And if so, how can I do this given how my fees vary from client to client? These are very common questions I get asked by accountants, bookkeepers and tax advisers. And my answer is always: "It depends." 😉 It depends whether...

Websites for professional firms (part two)

A few weeks ago I posted the first of my observations and advice concerning websites for professional firms. When I consult with ambitious firms I invariably check out their websites beforehand. Some are good. Some are lousy. Some don't exist and some are almost...

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