I came across this question recently on a general business forum and offered my view which I have adapted below for ambitious professionals. I'd be interested in what conclusions others have reached. In my experience very few firms have even considered the point. I can only recall one occasion when I have seen specific reference
I introduced this topic in four previous postings on this blog. Parts one and two introduced the subject and in part three I explained one simple way for ambitious professionals to obtain testimonials. In part four I explained how to choose which testimonials to use. In this final posting in this series I want
I've addressed this topic in three previous postings on this blog. Parts one and two introduced the subject and in part three I explained one simple way for ambitious professionals to obtain testimonials.In practice such testimonials will not always be immediately suitable to incorporate in your marketing literature. In this fourth part of the
I don’t remember when I first learned about the power of testimonials in the context of professional services. It was probably about twenty years ago – long before it became common place. For many years I have encouraged accountants to collect testimonials and to use them for marketing purposes. I explain to the accountants
A few weeks ago I posted the first of my observations and advice concerning websites for professional firms. When I consult with ambitious firms I invariably check out their websites beforehand. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same
I recently posted an item here entitled: How to present your firm more effectively. I've since noted a related discussion on Dennis Howlett's AccMan blog concerning the importance or otherwise of your firm's website. Dennis seems to be of the view that the quality of a firm's website is almost irrelevant as what distinguishes one
