Accountants and the internet – survey results

By |2008-12-08T08:30:43+00:00December 8th, 2008|No longer current, Websites|

Last month the Independent Association of Accountants Information Technology Consultants (IAAITC) announced the results of its survey on the effective use of the Internet by UK accountancy firms. The two specific issues considered by the survey were the effective promotion of firms' websites and their use of email for communicating with clients. The key word

Websites for accountants

By |2018-07-27T16:04:54+01:00August 21st, 2008|Business messaging and branding, Websites|

I regularly find myself sharing my views on this topic so I thought it would be helpful to include in one place all of my previous posts on related issues: Websites for professional firms (part one) - what messages does your site need to communicate? Websites for professional firms (part two) - who are the

Should you put your fee rates on your website?

By |2007-11-09T00:28:50+00:00November 9th, 2007|Business messaging and branding, No longer current, Websites|

I came across this question recently on a general business forum and offered my view which I have adapted below for ambitious professionals.  I'd be interested in what conclusions others have reached. In my experience very few firms have even considered the point. I can only recall one occasion when I have seen specific reference

Client testimonials: Which ones to use? (part four)

By |2019-03-12T19:27:49+00:00August 22nd, 2007|Business messaging and branding, Websites|

I've addressed this topic in three previous postings on this blog. Parts one and two introduced the subject and in part three I explained one simple way for ambitious professionals to obtain testimonials.In practice such testimonials will not always be immediately suitable to incorporate in your marketing literature. In this fourth part of the

Websites for professional firms (part two)

By |2007-07-02T09:31:20+01:00July 2nd, 2007|Websites|

A few weeks ago I posted the first of my observations and advice concerning websites for professional firms. When I consult with ambitious firms I invariably check out their websites beforehand. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same