Websites Articles

Make it easier for prospective clients to choose YOU

Ask ten accountants how they secure most of their new clients and at least eight will say referrals and recommendations. Sometimes this is because they have a good flow of new clients and/or have actively cultivated and encouraged such mentions among clients and...

Why you should stop trying to build brand awareness for your firm

My advice here re building and promoting your firm's brand is controversial. And of course there will be some exceptions. But I would urge you to read this post with an open mind before deciding whether or not YOUR firm really is one of those exceptions. Let's start...

Should I reference my fees on my website? If so, how can I do this?

Should I reference my fees on my website? And if so, how can I do this given how my fees vary from client to client? These are very common questions I get asked by accountants, bookkeepers and tax advisers. And my answer is always: "It depends." 😉 It depends whether...

Websites – advice and a checklist for accountants

It seems I’ve not updated my generic advice on this blog about accountants’ websites for some time. So I have pulled much of that advice together into this post. I say pretty much the same things whenever websites come up in conversation with accountants. They know...

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15 quick tips to grow and build your practice

This week I am sharing with you 15 of the key points I referenced during a recent conversation with an accountant who wanted to know what they should be doing in year 3 of their newish practice. Background The accountant had booked a one-off focused mentoring call,...

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Ten things the most successful accountants do

Over the years I have worked with hundreds of accountants. I have also judged hundreds of entires for multiple accountancy awards. Having completed the judging process for a recent competition I reflected on what it takes to win and to be successful generally.  Let...

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25 reasons your website is working against you

In some respects this post addresses many points I have addressed previously on this blog from the opposite perspective. There are links at the end if you want to read more. I would stress that I do not design or supply websites.  But I do get asked to help...

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How can we get more of the traffic we want to our website?

Many accountants who seek my input or advice want to know how to get more clients.  Implicit in their question is the idea of identifying, attracting and securing the right type of strangers as clients. By which I mean people who did not know of them previously....

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Only one website metric really matters to accountants

There are plenty of online tools that will help you measure various website metrics and analytics - such as visitor numbers, how long they stay, which pages they look at and so on.  None of them, however, measure the most important metric so it is easy to forget...

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5 Blogging myths for accountants

I saw an online promo recently suggesting that all accountants should be blogging. How objective is this idea and does it really make sense? Given that I'm still an enthusiastic blogger you might expect me to also advocate blogging by accountants. But I don't and...

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Why do I have 3 blogs and 2 websites?

I've been asked why I have a number of different blogs and websites. It's not something I would encourage many people to do so perhaps it's worth explaining my thinking. I accept it could be flawed, but bear with me. Firstly let me stress that in all of my writings...

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Websites for professional firms

When I am approached by accountants who might want to work with me I invariably check out their websites before we speak. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same web...

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