My advice here re building and promoting your firm's brand is controversial. And of course there will be some...
Websites Articles
Should I reference my fees on my website? If so, how can I do this?
Should I reference my fees on my website? And if so, how can I do this given how my fees vary from client to client?...
Websites – advice and a checklist for accountants
It seems I’ve not updated my generic advice on this blog about accountants’ websites for some time. So I have pulled much of that advice together into this post. I say pretty much the same things whenever websites come up in conversation with accountants. They know...
Improving the first impression of your online and website profiles
I have never ‘swiped’ someone’s profile picture, as online dating didn’t exist when I met my wife in the 1980s. The whole concept of swiping is quite alien to me. I was curious though, so a while back, I asked a single friend to show me how the ‘swipe left’ and...
How you can stop being scared of losing prospective new clients
Many accountants appear to approach the idea of finding new clients with conflicted emotions. If you do this you are probably making life harder for yourself than it needs to be. On the one hand your website and marketing activities try to promote you and your firm...
Ten things the most successful accountants do
Over the years I have worked with hundreds of accountants. I have also judged hundreds of entires for multiple accountancy awards. Having completed the judging process for a recent competition I reflected on what it takes to win and to be successful generally. Let...
Does size matter? Are you pretending to be bigger than you are?
I have lost track of how many sole practitioners and two-partner accountancy practices pretend to be bigger than they really are. Some overtly claim that their firm is bigger than it really is by adding words like “and associates” to the name of the firm. Even...
How can we get more of the traffic we want to our website?
Many accountants who seek my input or advice want to know how to get more clients. Implicit in their question is the idea of identifying, attracting and securing the right type of strangers as clients. By which I mean people who did not know of them previously....
10 website insights for accountants to generate more sales enquiries
If you are a regular reader you will know I rarely include guest posts on my blog. In this tenth anniversary year though I have decided to stop being so precious. As long as the content is both directly relevant and useful to my audience and I agree with the advice...
This accountant’s new website is already ten years out of date
One of the thousands of accountants with whom I am connected on Linkedin recently posted a link asking what did people think about his firm's new website. I replied privately but thought I would share my feedback as it may be helpful to others. I have no desire to...
What are the key statistics for your accountancy firm website?
What follows is controversial as it challenges the conventional wisdom shared by many website designers and content marketers. I have long felt that a great deal of the generic advice you hear and see all over the web is misleading. I have explained before that:...
Only one website metric really matters to accountants
There are plenty of online tools that will help you measure various website metrics and analytics - such as visitor numbers, how long they stay, which pages they look at and so on. None of them, however, measure the most important metric so it is easy to forget...
5 Blogging myths for accountants
I saw an online promo recently suggesting that all accountants should be blogging. How objective is this idea and does it really make sense? Given that I'm still an enthusiastic blogger you might expect me to also advocate blogging by accountants. But I don't and...
Why do I have 3 blogs and 2 websites?
I've been asked why I have a number of different blogs and websites. It's not something I would encourage many people to do so perhaps it's worth explaining my thinking. I accept it could be flawed, but bear with me. Firstly let me stress that in all of my writings...
Websites for professional firms
When I am approached by accountants who might want to work with me I invariably check out their websites before we speak. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same web...