Fresh marketing insights for accountants

By |2021-03-19T15:31:28+00:00March 16th, 2021|Accountants, Business messaging and branding, Lead generation, Marketing and promotion, STANDING OUT|

Sometimes a post on Linkedin can start a conversation that runs and runs.  This was the case just after the Budget when I posed the question “Is it really worth everyone producing a 'me-too' morning-after Budget summary?” I suggested these were typically simply a re-hash of information already in the public domain

How can a mature accountant start to market himself effectively?

By |2021-02-01T15:53:22+00:00February 2nd, 2021|Accountants, Business messaging and branding, Business Strategy, Lead generation, Marketing and promotion|

During our first mentoring conversation a mature accountant told me how they had been struggling to replace clients who had retired, died or gone bust. The practice was well established and he had never previously needed to spend much time or effort on marketing or promotion. He had done the basics. He

“How can I use social media to promote my accountancy business?”

By |2023-03-28T11:37:51+01:00December 8th, 2020|Accountants, Business messaging and branding, Lead generation, Linkedin, Social Media, Sole practitioners|

There are two types of accountants who use social media and Linkedin.  Those who understand what works and those who have bought into the hype and hope that what they do will work. The vast majority of  accountants who use social media and Linkedin seem to be in that second category. Often

Key cybersecurity issues for accountants

By |2023-08-14T18:57:24+01:00November 12th, 2019|Accountants, Strategy|

A recent conversation with cybersecurity expert Francis West prompted me to interview him about the risks of cybercrime affecting accountants in practice.  Francis  has been involved in the technology sector for over thirty years, for the last 10 years running Westtek Solutions, providing IT support to a range of sectors including finance,

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