Having written 237 posts for Linkedin during 2020 (in addition to the hundreds written in previous years) I have summarised and updated what I have learned so as to help you maximise the engagement and reach of your posts on Linkedin in 2021. I can also offer you a key piece of
There are two types of accountants who use social media and Linkedin. Those who understand what works and those who have bought into the hype and hope that what they do will work. Chances are you are in that second category just like most of the accountants I know. Indeed, the vast
I recently spoke with Guy Clapperton, an old friend, and I thought it was worth sharing his media tips with the accountants who read my blog, and those who receive my weekly 'Magic of Success' emails. In this short interview you will find your preconceptions challenged by the insights and advice that
Survey after survey tells us that most accountants get most of their best new clients through referrals. And many experienced accountants claim that no other activities and no marketing investment ever seems worth the effort. The following sentiment is typical of what I hear: “I get all the new clients I want
I was shocked to realise that it's over two years since I last wrote about Linkedin on this blog. Given its value to accountants I thought I'd offer a quick update. What follows is taken from the start of my talks about using Linkedin to stand out and win more business. I
The biggest issue facing accountants in practice these days isn't the rise of robo-accountants, AI or cloud computing. The challenge that seems to hold many firms back is the same old chestnut it's always been. It's the difficulty in finding good people to join the firm. Almost every week I get approached by the
Whether you spent a lot or a little on your website I'm sure you hope that it will generate business for you and provide a return on your investment. How might that work in real life I wonder? Actually we know how it's supposed to work, don't we? Someone searches online for an accountant
