The 3 factors that will determine your social media success

By |2015-06-30T09:59:09+01:00June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, Facebook, Following up, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, Twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

What are your top skills and expertise?

By |2018-07-12T07:56:33+01:00January 15th, 2015|Appearance, Business messaging and branding, Career development, Key Business skills, Linkedin, STANDING OUT|

The top ranked personal skill or expertise on my Linkedin profile is currently 'strategy'.  It has been moving up the list over the last year. I am flattered that hundreds of people have endorsed me for ANY skills and expertise on Linkedin. Until recently 'Accounting' was top - presumably by reference to my background in

What if you don’t want to go for a niche?

By |2018-06-09T18:07:32+01:00November 25th, 2014|Accountants, Business messaging and branding, Experience and expertise, Marketing and promotion, STANDING OUT|

There is no doubt in my mind. The more focused you can be as regards your ideal clients the more chance there is that other people will recognise when they can recommend and refer you to people who need your services. But it's not the only route to success. You are not alone if you

What makes your practice different and memorable?

By |2018-03-14T21:50:39+00:00November 19th, 2014|Accountants, Business messaging and branding|

Back in 2007 I wrote a chapter for a book (BusinessWise) to help Entrepreneurs with 'Finding, Choosing and Using an accountant'. I tried to ensure that this was more practical and real-world advice than the generic and incomplete advice which appears on a variety of business and accountancy websites. I explained some of the ways that entrepreneurs

5 lessons on collaborations from….Tony Bennett, Sting and McFly

By |2014-11-11T09:30:19+00:00November 11th, 2014|Business messaging and branding, STANDING OUT|

Those of us who are of a certain age were surprised recently to see the classic American crooner, Tony Bennett, performing alongside Lady Gaga. They started singing together in 2011 and, despite a 60 year age gap, they have recently released an album of jazz standards, ‘Cheek to cheek‘. They also appear together in the

The 7 fundamental principles that will ensure you STAND OUT from the competition

By |2014-10-14T09:36:03+01:00October 14th, 2014|Business messaging and branding, Social Media, STANDING OUT|

Having been talking and writing about this framework for some time, it's about time I recorded it on my own blog. There's also a link to a graphic of the STAND OUT framework on the top menu bar above. The seven fundamental principles are easy to recall through a simple acrostic. Each of the principles

What 6 things is everyone saying we should do?

By |2014-10-08T09:12:23+01:00October 8th, 2014|Accountants, Business messaging and branding, Linkedin, Social Media, STANDING OUT, Websites|

At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors

Inner Circle – How to differentiate your practice

By |2018-03-15T00:05:07+00:00June 24th, 2014|Business messaging and branding, Inner Circle, STANDING OUT|

The main topic for discussion at last week’s meeting of The Inner Circle was: Distinguishing your practice from the competition. We met at our new home, The Eight Club in Moorgate, London. Members of The Inner Circle again benefited from the willingness they all had to share their experiences and insights during our round table

Your service is not unique but you are

By |2019-01-01T17:34:59+00:00June 10th, 2014|Business messaging and branding, Conversational impact, STANDING OUT|

Years ago I became quite attached to the idea of identifying UPBs (Unique Perceived Benefits). I preferred this approach of looking at the provision of services from the client's viewpoint rather than trying to identify a USP (Unique Selling Proposition). More recently though I have realised that it is all but impossible for any

What are the key statistics for your accountancy firm website?

By |2014-03-04T09:12:39+00:00March 4th, 2014|Business messaging and branding, Websites|

What follows is controversial as it challenges the conventional wisdom shared by many website designers and content marketers. I have long felt that a great deal of the generic advice you hear and see all over the web is misleading. I have explained before that: Only one website metric really matters to accountants. And that is, for

The 7 ways you can Keep In Touch with clients and contacts

By |2020-12-22T14:39:53+00:00July 30th, 2013|Accountants, Business messaging and branding, Following up, Marketing and promotion, Social Media|

Accountants who want to stand out as caring and being interested in their clients know that they should Keep In Touch ('KIT').  You also need a KIT routine if you want to be able to rely on business contacts and influencers to introduce new clients to you. If we don’t keep in touch we

I’m not boring but my firm is. What should I do?

By |2019-02-11T16:37:52+00:00July 16th, 2013|Accountants, Appearance, Business messaging and branding, Websites|

I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accountancy fashion, I responded: 'It depends...'. I believe that firms that are keen to attract business from people who search online

Beware the marketing bullies

By |2013-06-18T08:48:23+01:00June 18th, 2013|Business messaging and branding|

Regular readers will know that on this blog I share, what I hope is, constructive unbiased advice for accountants in practice. After I spoke at the recent Accountex exhibition and conference I was touched to be complimented a number of times on the style and content of my talks – which echoes the approach I

The end of accountants?

By |2019-05-08T19:29:19+01:00April 22nd, 2013|Business messaging and branding, Future, Pricing|

In early 2013 Professor Richard Susskind published a new book, 'Tomorrow's lawyers'. This included some updated observations of the views expressed in his previous book, published in 2008: The End of Lawyers? Rethinking the Nature of Legal Services. As I share many of Professor Susskind's views I thought I would pick out one theme for this blog.

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