I have never ‘swiped’ someone’s profile picture, as online dating didn’t exist when I met my wife in the 1980s. The whole concept of swiping is quite alien to me. I was curious though, so a while back, I asked a single friend to show me how the ‘swipe left’ and ‘swipe
What do you really need to sell as an accountant? This is a simple enough question, and knowing the right answer could make a profound difference to the success of your practice. Let’s start with what you’re NOT selling. As I explained in a 2018 blog post, You are NOT selling your time.
Not everyone who calls me for my input becomes a client. I sometimes offer some simple advice to accountants who are not yet in a position to need or afford my mentoring services (even though these are much more affordable than you might expect). One of the accountants I spoke with recently
No one is 'just an accountant'. And you know that already. But how clear do you make this on your website, your online profiles and when you are networking? Lots of accountants make the mistake of assuming they only need to evidence their credibility as an accountant. And it's true that sometimes
Today I share with you the transcript of a recent conversation with Joanna Gaudoin. I hope you will enjoy reading her perspective on a number of issues I have previously addressed on this blog. In summary Joanna's view is that your marketing, business development and career development will all flourish if you
Back in the days when I was a professional speaker (BC -Before COVID-19) I often asked audiences of accountants to look around the room. And then to indicate whether they felt that they were in any way special and different from most of the other accountants in the room. Typically only a
Everyone who knows me recognises my enthusiastic nature. When I was younger I may even have been a touch too enthusiastic. I now recognise that it can unnerve those around you if you are evidently more enthusiastic than everyone else. That was an important lesson for me some years back. So now, older and wiser,
There is a wonderful restaurant in Temple Fortune (a suburb in NW London). It doesn't look like a high class place. Indeed it looks quite ordinary and seems to be under the same ownership as the bookshop next door. Unexpectedly the quality and presentation of the dishes they serve at Cafe Also are outstanding and
Few of us have such a clever brand that we can rely on this or even a logo to secure business. A brand takes time to establish. A logo may attract interest. But ultimately it is you who will need to engage prospects and win the business for your accountancy practice. Your photo, personality and
I heard Graham Jones speak at a business event recently. Graham is an internet psychologist and frequently shares unexpected but valid insights about how how people use the web. On this occasion he was talking about websites and he explained, with good examples, why it can be a mistake if your website stands out too
I still remember meeting Christopher Higenbottam at a networking event some years ago. I asked what he did and he told me he is an architect. (Indeed it transpired that he was the MD of Tempietto Architects). We talked for a while about his work. After a few minutes I think I asked him whether
I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important
Some years ago I spent a lot of time with a lovely guy* whose focus was team building in larger businesses. One day he asked if I would introduce him to my contacts in a specific company he was targeting and where I had worked previously. I took a deep breath before answering him honestly.
During the summer, at The Magic Circle, one of our more distinctive members gave a short lecture. Laura London stands out in a crowd even though she no longer wears the tight leather outfits she did a few years back. She still has bright red hair and lips which I am sure command attention wherever
It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You
The top ranked personal skill or expertise on my Linkedin profile is currently 'strategy'. It has been moving up the list over the last year. I am flattered that hundreds of people have endorsed me for ANY skills and expertise on Linkedin. Until recently 'Accounting' was top - presumably by reference to my background in
I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accountancy fashion, I responded: 'It depends...'. I believe that firms that are keen to attract business from people who search online
I came across an old Chinese proverb recently: A man without a smiling face must not open a shop It reminded me of something my kids said a few years back at the surprise party that my wife arranged for my 50th birthday. My wonderful (teenage) kids gave a speech that included a short
