Debunked: The one thing you must do….

By |2017-12-12T10:31:22+00:00December 12th, 2017|Accountants, Business messaging and branding, Marketing and promotion, Sole practitioners|

A popular approach to getting your attention (and often your money) is to instruct you that there is 'one thing' you must do. What do they say? Many journalists, consultants and sales people assert that there is just 'one thing' you must do to remain in practice, to generate new clients, to increase your fees or

How can accountants use Linkedin for marketing purposes?

By |2020-11-20T11:02:20+00:00December 5th, 2017|Accountants, Business messaging and branding, Linkedin, Social Media, Sole practitioners|

This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in some groups

Cloud accounting – Do you lead your clients or let them lead you?

By |2017-11-22T11:38:12+00:00November 22nd, 2017|Accountants, Business messaging and branding, Cloud accounting, Experience and expertise, Productivity, Servicing clients, Sole practitioners, Starting out|

This is the first of what I anticipate will become a series of cloud accounting related blog posts. Back in 2009 I disagreed with those commentators who were warning accountants about an urgent need to embrace cloud accounting technology. The alternative, warned these merchants of doom, was that accountants who failed to embrace the cloud

WHO do you need to stand out from?

By |2017-09-05T09:30:57+01:00September 5th, 2017|Accountants, Business messaging and branding, Experience and expertise, Social Media, Sole practitioners, STANDING OUT, Starting out|

One of my talks for accountants, and much of the advice I share generally, concerns WHY it's important to STAND OUT from your competitors - and HOW easy this is to do when you put your mind to it. A related question I've never really addressed in detail is WHO do you need to STAND

“What tools do you recommend to help a sole practitioner stand out?”

By |2017-08-01T09:18:19+01:00August 1st, 2017|Accountants, Facebook, Linkedin, Reputation, Sole practitioners, STANDING OUT, Twitter|

This was another question I was asked during a recent interview. This post is drawn from the notes I made before giving my answer on air. Many accountants and bookkeepers reference their best source of new business as being referrals and recommendations. So let's deal with this first. Tools I would recommend here include: Linkedin

3 lessons for accountants from….. personal trainers

By |2017-07-11T10:56:09+01:00July 11th, 2017|Accountants, Business messaging and branding, Career development, Experience and expertise, Reputation, Servicing clients, Sole practitioners|

I recently heard John Hardy the Founder of FASTER Health and Fitness introduce his business.  He mentioned he throught there were similarities with accountants. I have taken what he said and adapted it to provide some lessons for accountants from the business side of personal training and fitness. 1  Personality John has noted that a

How much personality should sole practitioners put into their practice?

By |2018-10-09T18:31:48+01:00July 25th, 2016|Accountants, Appearance, Conversational impact, Dependability and trust, Linkedin, Sole practitioners, STANDING OUT, Twitter|

I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important

Are technical skills enough for sole practitioner accountants?

By |2018-07-12T07:28:09+01:00July 13th, 2016|Accountants, Key Business skills, Networking, Sole practitioners, Speaking skills|

Most sole practitioners are justly proud of their technical skills. It is also common to find that some sole practitioners undervalue the importance of ensuring that they have all the business skills they require to be profitable in the short-term and successful in the longer-term. At best only lip-service is paid to the development of non-technical

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