Are your social media activities focused on Volume or Value?

By |2014-01-21T08:38:57+00:00January 21st, 2014|Facebook, Linkedin, Social Media, Twitter|

Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers

Why am I among the top ranked accountant bloggers on twitter?

By |2014-01-09T16:43:03+00:00January 9th, 2014|Accountants, Blogging, STANDING OUT, Twitter|

The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant

What do accountants do on twitter?

By |2013-11-12T08:32:31+00:00November 12th, 2013|Accountants, Twitter|

Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See

Is there a typical twitter user?

By |2013-09-03T08:57:09+01:00September 3rd, 2013|Twitter|

Regular readers will know that I'm a big fan of twitter and use it extensively. Equally I remain cynical about it's business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months. Having said

Ten ways to avoid being boring on twitter

By |2012-09-10T10:02:49+01:00September 10th, 2012|Twitter|

Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.

Why accountants should not tweet in their firm’s name

By |2012-03-05T08:55:24+00:00March 5th, 2012|Twitter|

During my last social media seminar for accountants we reviewed the different ways that accountants have chosen to identify themselves on twitter. An objective comparison was quite revealing. As always let me start by saying that if what you're doing is working for you, please continue without changing anything. If however you have yet to

Social Media for Accountants – Why Bother?

By |2018-11-17T18:44:57+00:00September 23rd, 2011|Social Media, Twitter|

This was the topic I was asked to speak about at a Cloud Accounting conference run by Cloud Advocates (David Terrar and Richard Messik). A couple of hours before I was due to speak I posted a tweet: Any accountants who'd like a mention during my talk @ #clouda21 , please answer the Q: Why

New to social media? The wrong questions to ask…

By |2011-07-01T10:40:33+01:00July 1st, 2011|Social Media, Twitter|

I apologise to those readers of this blog who have no interest in social media. I completely understand your disinterest. You may even be right - for the moment anyway - as I have acknowledged in previous blog posts here. BUT - I also accept that more and more professionals are expressing an interest in

Useful links and ReTweets of the week

By |2011-06-13T11:53:07+01:00June 13th, 2011|No longer current, Twitter|

As I've explained on the twitter page of this site I don't think twitter is for everyone, but it works for me. This new weekly blog post is for the majority of profesional advisers who are not using twitter. I've copied below some of the tweets I have shared (ReTweeted) this week that you may

Don’t be an Accountwit on twitter

By |2011-04-26T08:50:35+01:00April 26th, 2011|Twitter|

It's been a while since I last shared my tips and advice re twitter. These are all linked on the twitter page of this blog. I'm seeing more and more accountants and accountancy firms starting to use twitter and making classic mistakes. No wonder so many stop tweeting after a while and conclude it's a

Social media makes it easier for clients to publicise bad service

By |2010-01-21T13:27:18+00:00January 21st, 2010|Business messaging and branding, Social Media, Twitter|

At 10.30 on the evening of 20 January 2010 Deb Maddock from Devon posted the following message on twitter: "Yet again Stupid Accountant David Rice of Plymouth didn't turn up to our appointment and didn't let us know. Wasted trip! USELESS #fail" A quick online search the following morning revealed two accountants with that name in

Twenty top tips for accountants on twitter

By |2009-09-18T14:32:24+01:00September 18th, 2009|Twitter|

This is a follow up to my earlier post "Getting started on twitter" in which I explained some basic introductory points concerning twitter. When it comes to using twitter there are no absolute rules or universally agreed twitterquette(!) but there is a heck of a lot that we can all learn from the experience of

Getting started on twitter

By |2009-09-18T11:05:32+01:00September 18th, 2009|Twitter|

Regular readers may be surprised to see this post here - remembering my first post about twitter: Twitter is not for accountants.  In effect that suggested that accountants can get by quite happily without using twitter. It’s also true to say that accountants do not need to try telemarketing or direct mail. But many do

The BIGGEST misconception about Twitter

By |2009-08-13T16:23:15+01:00August 13th, 2009|Social Media, Twitter|

A recent study suggests that 40% of tweets are "pointless babble". Regular readers might expect me to agree, especially if you recall an earlier post here: Twitter is not for accountants. And whilst I appreciate the scientific nature of the study I fear it misses the point. It also panders to those in the media