Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers
The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant
Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See
If you are to have any hope of securing multiple new clients and introductions through twitter you will do so fastest if you focus your attention on one of two types of other users of twitter. That is either: Those in your local area; or Those who are active in a niche where your
Regular readers will know that I'm a big fan of twitter and use it extensively. Equally I remain cynical about it's business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months. Having said
Having had a good look at my website stats for 2012 I rather wish I had been recording similar data for each of the last 6 years. Better late than never though. Blog posts each year This is the 70th post I have added to the blog in 2012. That is more than I posted
Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.
This post started life as the second part of an item intended to explain twitter to novices. In that piece I suggested that the first thing to note is that twitter is an information resource. Unless you are obsessed with celebrities, politics, sports or brands, nothing in the media is likely to tempt you
Some years ago I started a couple of lists of UK accountants and tax bods who have set up twitter accounts. The idea was to provide a useful resource for anyone who wanted to see how UK accountants use twitter. Accountants and tax bods - This is the original list of all tweeting UK accountants
During my last social media seminar for accountants we reviewed the different ways that accountants have chosen to identify themselves on twitter. An objective comparison was quite revealing. As always let me start by saying that if what you're doing is working for you, please continue without changing anything. If however you have yet to
My answer to this question is always: "You don't NEED to be on twitter but you might enjoy it" This is the second in a series of blog posts that offer NO-HYPE answers to the question 'Do I need to be on twitter?' The first one considered the position of someone who runs their own
The first blog post in this series explored ten non-business reasons for being on twitter. Many of the hundreds of accountants I follow on twitter clearly enjoy the non-business side of it. Indeed, I'm sure that many of the accountants who find twitter useful from a business perspective first became familiar with it by virtue
This was the topic I was asked to speak about at a Cloud Accounting conference run by Cloud Advocates (David Terrar and Richard Messik). A couple of hours before I was due to speak I posted a tweet: Any accountants who'd like a mention during my talk @ #clouda21 , please answer the Q: Why
I apologise to those readers of this blog who have no interest in social media. I completely understand your disinterest. You may even be right - for the moment anyway - as I have acknowledged in previous blog posts here. BUT - I also accept that more and more professionals are expressing an interest in
As I've explained on the twitter page of this site I don't think twitter is for everyone, but it works for me. This new weekly blog post is for the majority of profesional advisers who are not using twitter. I've copied below some of the tweets I have shared (ReTweeted) this week that you may
It's been a while since I last shared my tips and advice re twitter. These are all linked on the twitter page of this blog. I'm seeing more and more accountants and accountancy firms starting to use twitter and making classic mistakes. No wonder so many stop tweeting after a while and conclude it's a
At 10.30 on the evening of 20 January 2010 Deb Maddock from Devon posted the following message on twitter: "Yet again Stupid Accountant David Rice of Plymouth didn't turn up to our appointment and didn't let us know. Wasted trip! USELESS #fail" A quick online search the following morning revealed two accountants with that name in
I'm not one for making predictions generally. However, for reasons I'll explain later I've set out below a few 'new' trends that may have an impact on accountants this year. What do you think? 1 – More clients will be texting communications to their accountants. NB: how do you print off any such instructions if
This is a follow up to my earlier post "Getting started on twitter" in which I explained some basic introductory points concerning twitter. When it comes to using twitter there are no absolute rules or universally agreed twitterquette(!) but there is a heck of a lot that we can all learn from the experience of
Regular readers may be surprised to see this post here - remembering my first post about twitter: Twitter is not for accountants. In effect that suggested that accountants can get by quite happily without using twitter. It’s also true to say that accountants do not need to try telemarketing or direct mail. But many do
A recent study suggests that 40% of tweets are "pointless babble". Regular readers might expect me to agree, especially if you recall an earlier post here: Twitter is not for accountants. And whilst I appreciate the scientific nature of the study I fear it misses the point. It also panders to those in the media
A friend suggested I should write a piece about Twitter for accountants as I'm increasingly active on Twitter. Surely then I'm well placed to explain what Twitter is and how accountants can benefit from it. Instead let me explain why I think that Accountants really don't need to bother with Twitter. This is much the
