What do people say about you when you're not in the room? What would you like them to say? Few accountants seem to think this through. If you are clear about what you want people to say though you are likely to find success a lot faster than anyone who is 'just another' accountant.
Having had a good look at my website stats for 2012 I rather wish I had been recording similar data for each of the last 6 years. Better late than never though. Blog posts each year This is the 70th post I have added to the blog in 2012. That is more than I posted
Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.
Here's a quick checklist to review in case your Linkedin profile is giving the impression that you are boring. That will certainly the case if your profile matches all ten! Photo: None or one of you sitting at a desk. Note the additional prominence given to photos in the 'new look' profile layouts. Headline: Accountant.
Most accountants who become active on social media do so in the hope of attracting more clients. If this is your intention or you want to evidence your credibility, I suggest that you adopt a consistent business focus across your websites, blogs, online networking and contributions to business forums. It also helps to show that
I have made this point explicitly three times in the last 24hrs in response to different stimuli. It's something I have also stressed in my talks, articles and blogs in recent years. In my view you should be wary of anyone who simply references 'social media' in the context of accountants (or indeed other
There are thousands of Groups on Linkedin and some are of more value to accountants than others. If you scroll down someone's profile on Linkedin you can see the Groups to which they belong. 'Belong' - the list doesn't reveal whether they are active in those groups, or indeed whether anyone is active there. It
I've been advocating Linkedin as a key online networking opportunity for accountants and other busy professionals for a few years now. I've realised something important was missing though: A post containing my tips and advice for someone who would benefit from enhancing their profile to make it work for them. This is all simple stuff
I once wrote a Handbook on using Linkedin for a larger company that has many such handbooks recording their processes and systems. It was a fascinating experience. In researching available Linkedin advice and tips I found very little that was aimed at or relevant to business owners. The same is true for accountancy firms that
I was asked recently how I allocate my time across all of the social media with which I am involved. I guess this might be of interest to others so thought I'd blog my response. I then found that I drafted a blog post along these lines around 18m ago. It's interesting (to me at
This post started life as the second part of an item intended to explain twitter to novices. In that piece I suggested that the first thing to note is that twitter is an information resource. Unless you are obsessed with celebrities, politics, sports or brands, nothing in the media is likely to tempt you
Some years ago I started a couple of lists of UK accountants and tax bods who have set up twitter accounts. The idea was to provide a useful resource for anyone who wanted to see how UK accountants use twitter. Accountants and tax bods - This is the original list of all tweeting UK accountants
The MediaCoach, Alan Stevens, recently shared his views about people who wonder why social media isn't working for them. We tend to agree on such things even though we have very different backgrounds in business and the media. I thought it was worth sharing Alan's views on a subject I have blogged about before.
During my last social media seminar for accountants we reviewed the different ways that accountants have chosen to identify themselves on twitter. An objective comparison was quite revealing. As always let me start by saying that if what you're doing is working for you, please continue without changing anything. If however you have yet to
This is the second of a 2 part blog series in which I set out some practical, commercial and informed thoughts re social media policy making for accountancy firms. Part one is here. Let's start here with a couple of bizarre practices I have heard that some ill-informed firms have attempted to implement as regards
I was interviewed recently to provide my views as regards social media policies that accounting firms might wish to institute in-house. I've summarised the key points I made and spread them over a couple of blog posts. Part one below. Part two later today. There are two very different issues here. The first is the extent
I have mentioned Elaine Clark who runs CheapAccounting.co.uk on my blog previously. Like me Elaine is very active on twitter. Like me she is a big advocate of twitter. The main difference between us is that I make clear that twitter is no panacea and that you need to make time to understand it before
My answer to this question is always: "You don't NEED to be on twitter but you might enjoy it" This is the second in a series of blog posts that offer NO-HYPE answers to the question 'Do I need to be on twitter?' The first one considered the position of someone who runs their own
There is now an almost daily stream of stories about the way that celebrities, politicians and big brands use twitter. Many of the media stories are ill-informed or naive. It is no wonder that so many non-tweeters then form a distorted view as to what twitter is all about. There is a similarity with the
The first blog post in this series explored ten non-business reasons for being on twitter. Many of the hundreds of accountants I follow on twitter clearly enjoy the non-business side of it. Indeed, I'm sure that many of the accountants who find twitter useful from a business perspective first became familiar with it by virtue
How to condense everything you know on a subject into 10 minutes? My approach has long been to use acronyms to give me some focus and structure. Here's the one I'll use for this talk: S - Social vs Anti-Social - As explained here O - Objectives - Be clear on WHY before you start
One that works for you..... and One that doesn't work for you One that you enjoy.... and One that you find a chore One that is Social.... and One that is Anti-Social One that is random.... and One that is focused One where your profile photo enables people to recognise you when they meet you....
Until you start tweeting it's hard to get to grips with what it's all about. And it's even harder to decide if it's something you would want to do. The media make twitter seem almost ubiquitous and yet you struggle to see why you would want to join in. It all seems so pointless. It
The other day I was asked the following: I've established a group - no members yet, though I've yet to invite them! What I plan to do initially (and see how it goes) is each month to send out say three topical points - and invite comments. Is it in order then at the end
More and more people are experimenting with social media. I say 'experimenting' as all too often there is no real strategy behind the activity. Many accountants, for example, simply buy into the 'hope' that their social media activity will lead to more clients. It's rarely as simple as that. Whatever you might have heard about