How I manage my time on social media each week

By |2015-05-26T09:54:29+00:00May 26th, 2015|Conversational impact, Facebook, Linkedin, No longer current, Social Media, STANDING OUT, Twitter|

How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I'm not sure much has changed over the years since I started to use social media in 2006. The answers to those questions depend on your reasons for getting involved

Should accountants outsource their facebook activity?

By |2015-02-10T10:38:47+00:00February 10th, 2015|Accountants, Facebook|

I recently wrote an article which posed the question: Should accountants be more active on facebook? I concluded by noting that every survey I have seen about accountants’ use of social media suggests that facebook remains a minority interest. This comes as no surprise to me and I don’t see this changing very much celebrex 200

What are your top skills and expertise?

By |2018-07-12T07:56:33+00:00January 15th, 2015|Appearance, Business messaging and branding, Career development, Key Business skills, Linkedin, STANDING OUT|

The top ranked personal skill or expertise on my Linkedin profile is currently 'strategy'.  It has been moving up the list over the last year. I am flattered that hundreds of people have endorsed me for ANY skills and expertise on Linkedin. Until recently 'Accounting' was top - presumably by reference to my background in

The 7 fundamental principles that will ensure you STAND OUT from the competition

By |2014-10-14T09:36:03+00:00October 14th, 2014|Business messaging and branding, Social Media, STANDING OUT|

Having been talking and writing about this framework for some time, it's about time I recorded it on my own blog. There's also a link to a graphic of the STAND OUT framework on the top menu bar above. The seven fundamental principles are easy to recall through a simple acrostic. Each of the principles

What 6 things is everyone saying we should do?

By |2014-10-08T09:12:23+00:00October 8th, 2014|Accountants, Business messaging and branding, Linkedin, Social Media, STANDING OUT, Websites|

At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors

Is social media a waste of time for accountants?

By |2018-03-14T22:14:07+00:00July 22nd, 2014|Accountants, Social Media|

The question of the value of social media for accountants is debated in the July/August 2014 edition of the ICAEW's magazine 'economia'. The contributors to the debate are: Robert Wynne, President of Wynne Communications - who argues, in favour of the motion. Molly Flatt, a writer and word of mouth evangelist for 1000Heads and digital

My favourite twitter tools

By |2018-03-15T00:02:01+00:00July 8th, 2014|No longer current, Twitter|

I received a tweeted message from ‘twopcharts London’ on 6 July notifying me that it was the 6th anniversary of the day I joined twitter. This led me to check out ‘twopcharts‘ which was where the message originated. Despite my continued ambivalence about the business benefits of twitter I continue to be an active and

The worst thing to do when you get a bland Linkedin connection request

By |2014-03-18T09:02:06+00:00March 18th, 2014|Conversational impact, Linkedin, No longer current, STANDING OUT|

If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be

How has Social Media changed things – really?

By |2018-11-01T17:13:23+00:00February 11th, 2014|Accountants, Social Media|

Social Media presents us with new opportunities but what makes it so compelling? I first started to explore social media when I left public practice in 2006. I remain an enthusiastic, if now more informed and selective, user. When I am asked I do recommend that accountants should explore the possible uses of Social

Are your social media activities focused on Volume or Value?

By |2014-01-21T08:38:57+00:00January 21st, 2014|Facebook, Linkedin, Social Media, Twitter|

Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers

Why am I among the top ranked accountant bloggers on twitter?

By |2014-01-09T16:43:03+00:00January 9th, 2014|Accountants, Blogging, STANDING OUT, Twitter|

The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant

What do accountants do on twitter?

By |2013-11-12T08:32:31+00:00November 12th, 2013|Accountants, Twitter|

Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See

What I like about Linkedin endorsements

By |2019-01-08T09:03:09+00:00October 22nd, 2013|Linkedin|

It's hard to find anyone with a good word to say about Linkedin endorsements. I have been very critical of them myself. In this post I will summarise what the fuss is all about, share some related tips and then end by explaining what I like about the facility. What is all the fuss

Is there a typical twitter user?

By |2013-09-03T08:57:09+00:00September 3rd, 2013|Twitter|

Regular readers will know that I'm a big fan of twitter and use it extensively. Equally I remain cynical about it's business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months. Having said

The 7 ways you can Keep In Touch with clients and contacts

By |2018-11-01T16:53:43+00:00July 30th, 2013|Accountants, Business messaging and branding, Following up, Marketing and promotion, Social Media|

Accountants who want to stand out as caring and being interested in their clients know that they should Keep In Touch ('KIT').  You also need a KIT routine if you want to be able to rely on business contacts and influencers to introduce new clients to you. If we don’t keep in touch we

I have thousands of Linkedin connections – so what?

By |2019-05-08T19:21:18+00:00July 25th, 2013|Linkedin|

How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and often send a personal note back. I also often send

Social Media Policies for accountants – update

By |2013-07-09T08:16:27+00:00July 9th, 2013|Facebook, Linkedin, Social Media|

I have heard a number of stories about firms of accountants trying to limit their staff (and partners') access to social media sites. This is generally based on fear of the unknown. The motives may also be driven by misconceptions drawn from misleading, inaccurate or simply ill-informed media reports and references to twitter, facebook and