How much personality should sole practitioners put into their practice?

By |2018-10-09T18:31:48+01:00July 25th, 2016|Accountants, Appearance, Conversational impact, Dependability and trust, Linkedin, Sole practitioners, STANDING OUT, Twitter|

I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important

8 mistakes sole practitioners make on twitter

By |2018-03-14T22:50:06+00:00June 20th, 2016|Accountants, Twitter|

An increasing number of sole practitioners are experimenting with twitter. Some quickly conclude or believe instinctively that twitter could be a huge waste of time. And yet some also talk about how they have used twitter to secure new clients or otherwise found it to be a useful source of knowledge and information. What follows

The 3 factors that will determine your social media success

By |2015-06-30T09:59:09+01:00June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, Facebook, Following up, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, Twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

How I manage my time on social media each week

By |2015-05-26T09:54:29+01:00May 26th, 2015|Conversational impact, Facebook, Linkedin, No longer current, Social Media, STANDING OUT, Twitter|

How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I'm not sure much has changed over the years since I started to use social media in 2006. The answers to those questions depend on your reasons for getting involved

Should accountants outsource their facebook activity?

By |2015-02-10T10:38:47+00:00February 10th, 2015|Accountants, Facebook|

I recently wrote an article which posed the question: Should accountants be more active on facebook? I concluded by noting that every survey I have seen about accountants’ use of social media suggests that facebook remains a minority interest. This comes as no surprise to me and I don’t see this changing very much celebrex 200

What are your top skills and expertise?

By |2018-07-12T07:56:33+01:00January 15th, 2015|Appearance, Business messaging and branding, Career development, Key Business skills, Linkedin, STANDING OUT|

The top ranked personal skill or expertise on my Linkedin profile is currently 'strategy'.  It has been moving up the list over the last year. I am flattered that hundreds of people have endorsed me for ANY skills and expertise on Linkedin. Until recently 'Accounting' was top - presumably by reference to my background in

The 7 fundamental principles that will ensure you STAND OUT from the competition

By |2014-10-14T09:36:03+01:00October 14th, 2014|Business messaging and branding, Social Media, STANDING OUT|

Having been talking and writing about this framework for some time, it's about time I recorded it on my own blog. There's also a link to a graphic of the STAND OUT framework on the top menu bar above. The seven fundamental principles are easy to recall through a simple acrostic. Each of the principles

What 6 things is everyone saying we should do?

By |2014-10-08T09:12:23+01:00October 8th, 2014|Accountants, Business messaging and branding, Linkedin, Social Media, STANDING OUT, Websites|

At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors

Is social media a waste of time for accountants?

By |2018-03-14T22:14:07+00:00July 22nd, 2014|Accountants, Social Media|

The question of the value of social media for accountants is debated in the July/August 2014 edition of the ICAEW's magazine 'economia'. The contributors to the debate are: Robert Wynne, President of Wynne Communications - who argues, in favour of the motion. Molly Flatt, a writer and word of mouth evangelist for 1000Heads and digital

My favourite twitter tools

By |2018-03-15T00:02:01+00:00July 8th, 2014|No longer current, Twitter|

I received a tweeted message from ‘twopcharts London’ on 6 July notifying me that it was the 6th anniversary of the day I joined twitter. This led me to check out ‘twopcharts‘ which was where the message originated. Despite my continued ambivalence about the business benefits of twitter I continue to be an active and

The worst thing to do when you get a bland Linkedin connection request

By |2014-03-18T09:02:06+00:00March 18th, 2014|Conversational impact, Linkedin, No longer current, STANDING OUT|

If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be

How has Social Media changed things – really?

By |2018-11-01T17:13:23+00:00February 11th, 2014|Accountants, Social Media|

Social Media presents us with new opportunities but what makes it so compelling? I first started to explore social media when I left public practice in 2006. I remain an enthusiastic, if now more informed and selective, user. When I am asked I do recommend that accountants should explore the possible uses of Social

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