Debunked: The ‘one thing’ you MUST do. There are 5 if you really want to be successful

By |2022-07-04T16:58:12+01:00July 5th, 2022|Accountants, Blogging, Business messaging and branding, Facebook, Linkedin, Marketing and promotion, Networking, Pricing, Social Media, Sole practitioners, Strategy, Twitter|

A popular approach to getting your attention (and often your money) is to tell you that there is ‘one thing’ you must do to achieve your ambitions and succeed. I see this all over the place, in blogs, articles, videos and social media posts. Those who suggest there is just 'one thing'

The marketing distractions accountants should avoid

By |2022-04-19T10:49:01+01:00April 19th, 2022|Accountants, Blogging, Facebook, Linkedin, Marketing and promotion, Networking, Social Media, Sole practitioners, STANDING OUT, Twitter|

Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned to avoid any mention of the M-word as, back then,

Improving the first impression of your online and website profiles

By |2022-03-22T15:02:37+00:00March 22nd, 2022|Accountants, Appearance, Business messaging and branding, Linkedin, Marketing and promotion, Social Media, Sole practitioners, Websites|

I have never ‘swiped’ someone’s profile picture, as online dating didn’t exist when I met my wife in the 1980s. The whole concept of swiping is quite alien to me. I was curious though, so a while back, I asked a single friend to show me how the ‘swipe left’ and ‘swipe

6 ways you can stop making the same mistakes on social media as everyone else

By |2021-11-15T15:03:17+00:00November 16th, 2021|Accountants, Blogging, Facebook, Linkedin, Marketing and promotion, Social Media, Sole practitioners, Twitter|

Regular readers will know that I am both very active on social media and highly ranked for my online influence (such as it is!) Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And I challenge the apparent evidence and

Bad advice for accountants that makes me cross

By |2021-08-24T09:21:12+01:00April 6th, 2021|Accountants, Business messaging and branding, Linkedin, Marketing and promotion, Mentoring, Social Media, Sole practitioners, STANDING OUT, Twitter|

These days it typically takes a lot to get me cross. But one thing that really winds me up is the continuing wave of advice to accountants generally, telling them to do stuff that doesn't work for everyone and is especially inappropriate for most sole practitioners. This is quite different from the advice that

“How can I use social media to promote my accountancy business?”

By |2021-01-08T18:37:54+00:00December 8th, 2020|Accountants, Business messaging and branding, Facebook, Lead generation, Linkedin, Social Media, Sole practitioners, Twitter|

There are two types of accountants who use social media and Linkedin.  Those who understand what works and those who have bought into the hype and hope that what they do will work. Chances are you are in that second category just like most of the accountants I know. Indeed, the vast

What can accountants do on Linkedin?

By |2020-11-20T14:01:35+00:00October 13th, 2020|Accountants, Linkedin|

This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in

Short term or long term marketing?

By |2020-09-07T18:07:55+01:00June 9th, 2020|Accountants, Facebook, Linkedin, Marketing and promotion, Social Media, Sole practitioners, Twitter|

What's more important to you? To spend time on promotional activities that don't seem to cost anything or to get cost-effective results from promoting your services to people who you know are looking for someone like you? Many accountants, bookkeepers and tax advisers spend time on various social media platforms, on Linkedin

Who gets to decide what are your top skills and expertise?

By |2021-04-13T11:01:08+01:00January 8th, 2019|Accountants, Business messaging and branding, Career development, Experience and expertise, Key Business skills, Linkedin|

What are your top skills?  The key question though is not what YOU think they are, but what other people believe you are good at. What do your contacts and connections say when they reference and recommend you? And what do your clients say? A few years ago I had a surprise

Debunked: Building brand awareness for your accountancy practice

By |2018-10-11T09:49:19+01:00October 9th, 2018|Accountants, Business messaging and branding, Linkedin, Marketing and promotion, Sole practitioners, STANDING OUT, Twitter|

Think about ten top accountancy brands. Or at least the ones you can remember. How many of those do you think your typical client would be able to name - or would even recognise? Once you move outside of the accountancy and finance professions, brand awareness drops off very fast. Even the

Where do you want your promotional messages to be seen?

By |2021-05-11T15:53:02+01:00September 26th, 2017|Accountants, Business messaging and branding, Facebook, Linkedin, Marketing and promotion, Social Media, Twitter|

I have referenced what I call the 5Ms of marketing an accountancy practice before. This blog post is related to the fourth M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you will find your chosen Market and

“What tools do you recommend to help a sole practitioner stand out?”

By |2017-08-01T09:18:19+01:00August 1st, 2017|Accountants, Facebook, Linkedin, Reputation, Sole practitioners, STANDING OUT, Twitter|

This was another question I was asked during a recent interview. This post is drawn from the notes I made before giving my answer on air. Many accountants and bookkeepers reference their best source of new business as being referrals and recommendations. So let's deal with this first. Tools I would recommend here include: Linkedin

How do you allow clients to communicate with you?

By |2017-06-20T09:47:51+01:00June 20th, 2017|Accountants, Business messaging and branding, Facebook, Linkedin, Servicing clients, Social Media, Twitter|

In the days before email there were only 3 ways that clients could communicate with their accountants. In person, by phone and by letter. Now the list of options is much longer. Do you encourage, tolerate or refuse to accept communications by less conventional methods? How does this impact your client base? Email is perhaps

How much personality should sole practitioners put into their practice?

By |2018-10-09T18:31:48+01:00July 25th, 2016|Accountants, Appearance, Conversational impact, Dependability and trust, Linkedin, Sole practitioners, STANDING OUT, Twitter|

I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important

The 3 factors that will determine your social media success

By |2015-06-30T09:59:09+01:00June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, Facebook, Following up, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, Twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

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