Marketing and promotion Articles

Unmasking the marketing bullies: how to spot and avoid their tactics

Regular readers will know that, on this blog I share, what I hope is, constructive and unbiased advice for accountants in practice. Today I offer you a cautionary warning about what have been termed ‘marketing bullies’. The Believable Approach A few years back, after...

Beyond buzzwords and hype: Discovering what truly differentiates you from your competitors

It's another day, and I've seen another poorly thought through piece of advice for accountants to identify their USP. I have long disagreed with this generic idea of trying to identify your Unique Selling Point (USP) or your Unique Sales Proposition (USP). Instead I...

6 ways to show you’re not just another accountant

Imagine you are at an accountancy conference along with dozens, maybe hundreds of accountants from other practices or who run their own firms. Now imagine I have asked you to look around the room at those other accountants and to indicate whether you feel that you are...

Avoid this mistake if you want more referrals

I wonder if you make an all too common mistake. We all hope that clients will want us to provide a range of services to them. And we hope that clients will recommend and refer us to other prospective clients too… But, as I frequently point out, ‘hope’ is not a...

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Websites – advice and a checklist for accountants

It seems I’ve not updated my generic advice on this blog about accountants’ websites for some time. So I have pulled much of that advice together into this post. I say pretty much the same things whenever websites come up in conversation with accountants. They know...

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How to choose where to promote and market your practice

I have referenced what I call the 5Ms of marketing an accountancy practice before. This blog post is related to the fourth M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you are...

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5 mistakes you make when quoting fees to new clients

One of the many recurring topics in my conversations wth accountants is their approach to quoting fees. Twice in the last week I have been asked my view on fee quotes sent out by accountants I am mentoring. They are not alone. I know from my webinars and group...

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The marketing distractions accountants should avoid

Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned...

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