Some accountants have a love–hate relationship with LinkedIn. Some largely ignore it. Others get frustrated by it. And...
Linkedin Articles
Make it easier for prospective clients to choose YOU
Ask ten accountants how they secure most of their new clients and at least eight will say referrals and...
Can accountants really use social media to win more business?
Seven years is a long time, isn't it? Back in March 2016, a research student was asking accountants how much of their business comes from social media. She asked me too as I was already known for being more active than most, I was already highly ranked online for...
Using social media and Linkedin for business and not just fun
Have you ever thought you 'should' be doing more on social media and on Linkedin, but are not sure how or what to do? Or maybe you are very active online but are not getting the business benefits you really want? Are you envious or skeptical about the the results...
Beware of this trap if you use social media as an accountant
Accountants may not always be who they say they are online. If ever accountants needed proof that different social media platforms attract different people I think we now have it. A recent report in The Times revealed something quite shocking about the hashtag...
Debunked: The ‘one thing’ you MUST do. There are 5 if you really want to be successful
A popular approach to getting your attention (and often your money) is to tell you that there is ‘one thing’ you must do to achieve your ambitions and succeed. I see this all over the place, in blogs, articles, videos and social media posts. Those who suggest there...
The marketing distractions accountants should avoid
Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned...
Improving the first impression of your online and website profiles
I have never ‘swiped’ someone’s profile picture, as online dating didn’t exist when I met my wife in the 1980s. The whole concept of swiping is quite alien to me. I was curious though, so a while back, I asked a single friend to show me how the ‘swipe left’ and...
21 lessons from my 2021 Linkedin activity and experiments
This is my fourth* annual report(!) intended to help others benefit from what I have learned about getting value from the time I spend on Linkedin. Why this could be useful to you In 2021 my SSI moved marginally up to 86/100, having been consistently 85/100 during...
6 ways you can stop making the same mistakes on social media as everyone else
Regular readers will know that I am both very active on social media and highly ranked for my online influence (such as it is!) Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And...
Bad advice for accountants that makes me cross
These days it typically takes a lot to get me cross. But one thing that really winds me up is the continuing wave of advice to accountants generally, telling them to do stuff that doesn't work for everyone and is especially inappropriate for most sole...
What lessons can YOU learn from my 237 posts on Linkedin during 2020?
Having written 237 posts for Linkedin during 2020 (in addition to the hundreds written in previous years) I have summarised and updated what I have learned so as to help you maximise the engagement and reach of your posts on Linkedin in 2021. I can also offer you...
My top 5 blog posts from 2020
In this penultimate post of the year, I offer you a reminder of five of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2020. I’ve included the links in case you missed them originally or want to take another look: Ten common tax mistakes...
“How can I use social media to promote my accountancy business?”
There are two types of accountants who use social media and Linkedin. Those who understand what works and those who have bought into the hype and hope that what they do will work. The vast majority of accountants who use social media and Linkedin seem to be in...
What can accountants do on Linkedin?
This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have...
Short term or long term marketing?
What's more important to you? To spend time on promotional activities that don't seem to cost anything or to get cost-effective results from promoting your services to people who you know are looking for someone like you? Many accountants, bookkeepers and tax...
Linkedin – at least do your housekeeping!
I was shocked to realise that it's over two years since I last wrote about Linkedin on this blog. Given its value to accountants I thought I'd offer a quick update. What follows is taken from the start of my talks about using Linkedin to stand out and win more...