Linkedin Articles

Make it easier for prospective clients to choose YOU

Ask ten accountants how they secure most of their new clients and at least eight will say referrals and recommendations. Sometimes this is because they have a good flow of new clients and/or have actively cultivated and encouraged such mentions among clients and...

Can accountants really use social media to win more business?

Seven years is a long time, isn't it? Back in March 2016, a research student was asking accountants how much of their business comes from social media. She asked me too as I was already known for being more active than most, I was already highly ranked online for...

Using social media and Linkedin for business and not just fun

Have you ever thought you 'should' be doing more on social media and on Linkedin, but are not sure how or what to do? Or maybe you are very active online but are not getting the business benefits you really want? Are you envious or skeptical about the the results...

The marketing distractions accountants should avoid

Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned...

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21 lessons from my 2021 Linkedin activity and experiments

This is my fourth* annual report(!) intended to help others benefit from what I have learned about getting value from the time I spend on Linkedin. Why this could be useful to you In 2021 my SSI moved marginally up to 86/100, having been consistently 85/100 during...

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Bad advice for accountants that makes me cross

These days it typically takes a lot to get me cross. But one thing that really winds me up is the continuing wave of advice to accountants generally, telling them to do stuff that doesn't work for everyone and is especially inappropriate for most sole...

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My top 5 blog posts from 2020

In this penultimate post of the year, I offer you a reminder of five of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2020. I’ve included the links in case you missed them originally or want to take another look: Ten common tax mistakes...

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What can accountants do on Linkedin?

This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have...

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Short term or long term marketing?

What's more important to you? To spend time on promotional activities that don't seem to cost anything or to get cost-effective results from promoting your services to people who you know are looking for someone like you? Many accountants, bookkeepers and tax...

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Linkedin – at least do your housekeeping!

I was shocked to realise that it's over two years since I last wrote about Linkedin on this blog. Given its value to accountants I thought I'd offer a quick update. What follows is taken from the start of my talks about using Linkedin to stand out and win more...

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Debunking social media myths for accountants

I forget how long ago I added the word 'debunker' to the list of my roles/activities. It's on my business card, my marketing materials, my online profiles and on the title slide for many of my presentations. I was first asked what I mean by 'debunker' when I was...

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