Business Strategy Articles

Adapt or stagnate as AI changes the accountancy profession

When we go to see our local GP we expect them to fulfil 3 primary roles. We need them to diagnose our problems, to prescribe solutions and to care for us. There is a direct parallel with the role of accountants. And, as this decade continues to generate new tools and...

Transitioning from compliance work and rediscovering your purpose

What is the real reason you are in practice as an accountant? You won't be alone if you struggle to answer this. What is the first thing that comes to mind as to your motivation to be in practice as an accountant? Is it perhaps because you enjoy: helping your clients?...

3 ways to increase the perceived value of your services

I hope you would agree that clients choose you as their accountant because they believe that your services will be of more value to them than those of a cheaper accountant. Or else they stay with you because you are cheap. To win more clients and to keep your existing...

What type of service guarantees do accountants offer?

Let’s be realistic. If you did some work for a client but they weren’t happy because you made a big mess of it, would you insist on charging them extra to correct your mistake? I hope you wouldn’t even consider trying to charge extra to resolve a mistake of your...

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How to deliver advisory services for maximum success

'How to deliver advisory services for maximum success' is the sub-title of a superb new book for accountants that I read recently. I'll share the author and title later in this post. Let's just say that I wish I had written this book, as I am already recommending...

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10 New Year Resolutions for Ambitious Accountants

As 2023 dawns here are 10 New Year resolutions that I would encourage you  to consider. Where possible you will also find links to earlier posts I have previously written about the topic. 1. Reducing the January rush Although I want to blame my clients for ignoring...

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Top ten blog posts of 2021

  Instead of a final post of the year, I offer you a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2021. I’ve included the links in case you missed them originally or you want to take another look. Early in January I...

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The 5 key issues to consider re your competition

In this blog post I explain five key issues in the context of your competition as an accountant. I have discussed them many times with clients during mentoring sessions. Often I find an accountant's perception as to who is their competition is blinkered and...

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The real reasons you need to do business advice properly

If you’ve been around a while I am sure that you find the constant articles, posts and commentators telling accountants you have to move into advisory services both boring and repetitive.  I’ve been debunking the hype here for well over ten years. Many commentators...

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What does it mean to provide advisory services?

We have all heard the projections that compliance work is dying and that accountants must move into advisory services.  This is not a new phenomenon. It started long before the pandemic. I first debunked the hype in 2009 so it really isn't new. What has changed...

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3 ways to avoid time wasters

This relates to another question I was asked recently by an accountant who gets lots of leads but finds that he doesn’t want all of them as clients.  Too many are time wasters. He wanted to know how he could weed them out - or even better, avoid having to spend any...

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