Before setting out those marketing distractions that I believe accountants should avoid I need to offer some context. Over 20 years ago, the start of the century(!) was when I began presenting talks to accountants about practice related matters. I quickly learned to avoid any mention of the M-word as, back then,
Regular readers will know that I am both very active on social media and highly ranked for my online influence (such as it is!) Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And I challenge the apparent evidence and
My last post of this year we called 2020 contains a celebration of the most popular posts on my blog since 2006 when I started sharing insights, tips and advice here. If I could have predicted which posts would be on the list I might have written more of them! Over the
In this penultimate post of the year, I offer you a reminder of five of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2020. I’ve included the links in case you missed them originally or want to take another look: Ten common tax mistakes that business
Instead of a final post of the year, I offer you a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2019. I've included the links in case you missed them originally or want to take another look. In January I explained my
If you've been thinking about blogging, or you've been advised you should do it (or to pay someone else to do it for you) you may find this interview of interest. I was approached to share my views on the subject by a journalist who had seen my blog was highly ranked
It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You
Every so often someone asks how I allocate my time across all of the social media with which I am involved. What follows is the current answer. It's my third blog post on the subject. The first was in 2010 and the second was in April 2012. I started to use social media in 2006.
The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant
This time last year I reviewed my website and blog stats for 2012. That provides some comparison for this review of the 2013 stats. In summary, visitor numbers and blog posts read are all significantly up on previous years. I am delighted that an increasing number of accountants seem to find what I write to
Tomorrow I will post a full review of the visitor activity on this website and blog. It may be of interest if you are into blogging. For now here are the top 10 blog posts from 2013 - ranked by the number of times they were read (according to my wordpress stats). Feel free to
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Three months ago I mentioned, in passing, that this website/blog "had significantly more visitors (>19,000) and more page views (>30,000) in April than ever before." I am delighted to note that those April figures were no blip. July 2013 saw the highest number of unique visitors to this website and blog: 20,754 And the number
Regular readers will know that I do not spend time encouraging accountants to blog. Whilst it can be beneficial, too many accountants get encouraged to create a blog but then struggle to maintain it. Some pay good money for the blog to be created and possibly updated by someone else. This often defeats at least
Having had a good look at my website stats for 2012 I rather wish I had been recording similar data for each of the last 6 years. Better late than never though. Blog posts each year This is the 70th post I have added to the blog in 2012. That is more than I posted
Most accountants who become active on social media do so in the hope of attracting more clients. If this is your intention or you want to evidence your credibility, I suggest that you adopt a consistent business focus across your websites, blogs, online networking and contributions to business forums. It also helps to show that
I saw an online promo recently suggesting that all accountants should be blogging. How objective is this idea and does it really make sense? Given that I'm still an enthusiastic blogger you might expect me to also advocate blogging by accountants. But I don't and it's not just because of my experience with the
