AI Articles

AI in accountancy: Five legitimate concerns that shouldn’t stop you making progress

....And why the arguments against AI may be more useful than many of the arguments for it. There is no shortage of people telling accountants that they need to embrace artificial intelligence. You've been told it will transform your firms, revolutionise productivity...

AI won’t shake hands: The new client loyalty playbook

Listening to some commentators, you could be forgiven for thinking that the future of every accounting practice depends entirely on how quickly you adopt artificial intelligence (AI). Software vendors, consultants and AI advocates all seem keen to tell us what clients...

The CLEAR equation: a practical way to get better results from AI

There is a curious divide in the profession. Maybe there always has been. It's most apparent these days in the contrasting attitudes to Large Language Models (LLMs), often referenced as AI. Among the most well know are ChatGPT, Claude and Gemini. On one side of the...

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