The real reasons you need to do business advice properly

By |2021-05-17T15:24:53+01:00May 18th, 2021|Accountants, Business advice, Cloud accounting, Future, Servicing clients|

If you’ve been around a while I am sure that you find the constant articles, posts and commentators telling accountants you have to move into advisory services both boring and repetitive.  I’ve been debunking the hype here for well over ten years. Many commentators have also been naively forecasting the end of compliance work.

Want to add advisory services to your offering? Remember these 4 Ps.

By |2020-11-20T09:33:31+00:00February 4th, 2020|Accountants, Business advice, Business messaging and branding, Future, Marketing and promotion|

Thinking of expanding your service offerings? It doesn't matter whether you want to start providing 'advisory' services, tax advice or any other services. The same rules apply. And if you fail to take these into account you will struggle to make a success of your new 'offering'. If you are going to

Future Focus: How strong and evident are your human qualities?

By |2019-10-29T15:50:43+00:00October 29th, 2019|Accountants, Career development, Future, Key Business skills, Marketing and promotion, Strategy|

In recent years a number of commentators have suggested that we need to adopt a new mindset. Instead of distinguishing our marketing and sales activities dependent on whether our focus is 'B to B', or 'B to C', they want us to recognise that, today, everything is 'H to H'. The idea

Nothing much will change for accountants in two years, but what about ten?

By |2019-08-28T09:29:10+01:00September 10th, 2019|Accountants, Future, Sole practitioners|

An increasing number of journalists and podcasters want to interview me about my views of the future for accountants. On reflection though I suspect I am sometimes a disappointing interviewee. This is not due to excess modesty as regards my conversational skills or my ability to explain and justify my predictions. On

Could your complacency cost you your future?

By |2019-08-25T17:11:51+01:00September 3rd, 2019|Accountants, Future, Strategy|

My conversations with sole practitioner accountants over the years suggest that many are happy enough once their practice is generating sufficient income for them. They have reached the stage where they feel comfortable, some might say, complacent. To the outsider the practice, the business, has plateaued. 'Happy enough' is hardly an enthusiastic

Which Competitive Force will most challenge you and your firm?

By |2019-06-19T12:55:27+01:00June 19th, 2019|Accountants, Business advice, Future, Marketing and promotion|

Whilst I pose this question about competitive forces in the context of accountants, you might also find the concept helpful when talking with clients. Michael Porter first published his five forces model in a 1979 article published in the Harvard Business Review. In the context of an accountancy firm looking to the future,

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