How self confident are you, really?

By |2019-04-30T20:54:32+00:00April 30th, 2019|Accountants, Business messaging and branding, Conversational impact, Experience and expertise, Marketing and promotion, Networking, Sole practitioners|

Do you consider yourself to be a confident person generally? What about in terms of your ability to attract and win over prospective clients? And to keep clients happy and willing to pay you the fees you deserve for the work you do? Whilst many accountants I work with have a fair degree of

What has the biggest influence on your ability to retain clients? 

By |2019-04-23T09:35:58+00:00April 23rd, 2019|Accountants, Business advice, Conversational impact, Key Business skills, Servicing clients|

Accountants have a distinct advantage over most other service professionals. Your clients need your help on an ongoing basis, at least once a year and often more frequently than this. When we discuss the lifetime value of clients at meetings of The Inner Circle for Accountants we have to consider how long

Solving your recruitment and resourcing challenges

By |2019-04-16T10:31:13+00:00April 16th, 2019|Accountants, Future, Outsourcing, Productivity, Recruitment, Servicing clients, Sole practitioners, Strategy|

The biggest issue facing accountants in practice these days isn't the rise of robo-accountants, AI or cloud computing. The challenge that seems to hold many firms back is the same old chestnut it's always been. It's the difficulty in finding good people to join the firm. Almost every week I get approached by the

Are you prioritising the right type of training?

By |2019-03-12T15:11:08+00:00March 12th, 2019|Accountants, Career development, Dependability and trust, Experience and expertise, Key Business skills, Networking|

Weird question? I know. But stay with me for a moment. For as long as I can remember accountants have treated CPD as being synonymous with technical training - by which I mean technical updates and courses intended to explain new rules and regulations. And surely we have to prioritise such training?

The future isn’t so far away

By |2019-02-18T18:12:34+00:00February 19th, 2019|Accountants, Future|

When we talk about the future most of us struggle to recognise what changes are coming and the impact these will have on our lives and work. There is a common  tendency to think only about the next year or two and to dismiss anything beyond that as science fiction. In my

Practical solutions for accountants who don’t want to choose a niche

By |2019-02-05T09:52:08+00:00February 5th, 2019|Accountants, Business messaging and branding, Experience and expertise, Marketing and promotion, Networking|

There is no doubt in my mind. The more focused you can be as regards your ideal clients the more chance there is that they will recognise you as an accountant they should approach. And, if you have a clear focus, the easier it will be for other people you know to recognise

Do you make this mistake online instead of creating a good first impression?

By |2019-01-29T09:37:03+00:00January 29th, 2019|Accountants, Appearance, Facebook, Linkedin, Marketing and promotion, Social Media, Twitter, Websites|

I have never ‘swiped’ someone’s profile picture as online dating didn’t exist when I met my wife. The whole concept of swiping left or right is quite alien to me. I was curious though so asked a friend to show me how this ‘swipe left’ and ‘swipe right’ business works. It quickly became

What can you do about all the competition from other accountants?

By |2019-01-21T09:20:41+00:00January 22nd, 2019|Accountants, Business messaging and branding, Linkedin, Marketing and promotion, STANDING OUT, Strategy, Websites|

One of the accountants I spoke with recently has been struggling for over three years to build their own practice. Although they had won a fair few clients in year one, some have since moved on. The accountant feels their service is good enough and that their fees were not excessive.  They

Who gets to decide what are your top skills and expertise?

By |2019-01-08T15:12:22+00:00January 8th, 2019|Accountants, Business messaging and branding, Career development, Experience and expertise, Key Business skills, Linkedin|

What are your top skills?  The key question though is not what YOU think they are, but what other people believe you are good at. What do your contacts and connections say when they reference and recommend you? And what do your clients say? A few years ago I had a surprise

Want to attract a different type of client?

By |2018-12-18T09:38:12+00:00December 18th, 2018|Accountants, Business advice, Business messaging and branding, Marketing and promotion, Websites|

When I ask accountants what they would like to be different in their practice, one theme is more common than any others. They frequently express the desire to have better quality clients, to increase their average fees and to be doing more interesting work. One sole practitioner accountant expressed this quite succinctly.