How special and different are you from other accountants?

By |2020-06-15T16:31:20+01:00June 16th, 2020|Accountants, Appearance, Business messaging and branding, Marketing and promotion, Networking, Referrals, Reputation, Sole practitioners, STANDING OUT, Websites|

Back in the days when I was a professional speaker (BC -Before COVID-19) I often asked audiences of accountants to look around the room. And then to indicate whether they felt that they were in any way special and different from most of the other accountants in the room. Typically only a

Short term or long term marketing?

By |2020-06-09T14:35:10+01:00June 9th, 2020|Accountants, Facebook, Linkedin, Marketing and promotion, Social Media, Sole practitioners, Twitter|

What's more important to you? To spend time on promotional activities that don't seem to cost anything or to get cost-effective results from promoting your services to people who you know are looking for someone like you? Many accountants, bookkeepers and tax advisers spend time on various social media platforms, on Linkedin

Generating the business you want without networking

By |2020-05-20T10:27:54+01:00May 20th, 2020|Accountants, Business messaging and branding, COVID-19 related, Marketing and promotion, Networking|

Did you attend networking events before the lockdown? I know loads of accountants don't like the concept. Others do it reluctantly and some actually enjoy it.  The same is true for those online networking events that have replaced face to face events during the lockdown. In my experience you probably have one

Linkedin – at least do your housekeeping!

By |2020-03-12T10:06:39+00:00March 10th, 2020|Accountants, Linkedin|

I was shocked to realise that it's over two years since I last wrote about Linkedin on this blog. Given its value to accountants I thought I'd offer a quick update. What follows is taken from the start of my talks about using Linkedin to stand out and win more business. I

Your referrals are good (enough) but are you missing something?

By |2020-02-10T12:39:26+00:00February 25th, 2020|Accountants, Marketing and promotion, Referrals, Servicing clients, STANDING OUT|

Classic. Talking with a partner in a top 50 firm of accountants, I asked how they get most of their new clients. It was no surprise he answered 'referrals'.  Many accountants and lawyers, claim that they secure most of their new work through word of mouth referrals. This suggests that clients are

Want to add advisory services to your offering? Remember these 4 Ps.

By |2020-02-03T19:41:13+00:00February 4th, 2020|Accountants, Business advice, Business messaging and branding, Future, Marketing and promotion|

Thinking of expanding your service offerings? It doesn't matter whether you want to start providing 'advisory' services, tax advice or any other services. The same rules apply. And if you fail to take these into account you will struggle to make a success of your new 'offering'. If you are going to

Future Focus: How will things have changed by the end of the (taxing) twenties?

By |2020-01-27T17:03:20+00:00January 28th, 2020|Accountants, Business advice, Career development, Cloud accounting, Future, Outsourcing, Servicing clients|

Depending upon how pedantic you are, we are at the start of a new decade (the taxing twenties?). In any event, when you consider your plans for the immediate future, it's worth considering how different things will be by 2030. Given the pace of change all around us, we can reasonably expect

Forget USPs – what are your KDIs?

By |2020-01-07T13:59:33+00:00January 7th, 2020|Accountants, Career development, STANDING OUT|

I have long advised audiences and clients that claiming to have a Unique Sales Proposition (USP) is typically a mistake - as the word 'unique' means 'unlike any other'. Rarely do I ever encounter accountants with genuinely 'unique' offerings for clients.  And it will be counter-productive to assert that something about your

Top ten blog posts of 2019

By |2019-12-21T15:46:13+00:00December 31st, 2019|Accountants, Blogging, Future, Technology|

Instead of a final post of the year, I offer you instead a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2019. I;ve included the links in case you missed them originally or want to take another look. In January I explained