Accountants Articles

Transitioning from compliance work and rediscovering your purpose

What is the real reason you are in practice as an accountant? You won't be alone if you struggle to answer this. What is the first thing that comes to mind as to your motivation to be in practice as an accountant? Is it perhaps because you enjoy: helping your clients?...

3 ways to increase the perceived value of your services

I hope you would agree that clients choose you as their accountant because they believe that your services will be of more value to them than those of a cheaper accountant. Or else they stay with you because you are cheap. To win more clients and to keep your existing...

“What do you do?” – How to avoid giving a boring reply

Do you ever struggle to make a lasting impression beyond the generic label of being 'just another accountant'? We've all been there. We've seen people's eyes glaze over when they hear us admit to being 'an accountant'. Instead of settling for any mundane response, we...

Debunked: Correcting 15 misconceptions about networking

I’ve addressed the subject of Networking many times on this blog. I make no apology for returning to the topic as it’s a key business skill for accountants who want more clients. And also for those seeking their first clients too. Networking is not something...

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Business insights for Accountants from Kinky Boots

I was delighted and proud to see my niece in a local production of the musical theatre show ‘Kinky Boots’ last week. It's a show I've not seen before but I did watch the film a while back so I had some idea of the storyline. And I've heard some of the most popular...

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The 10 Cs of powerful conversations with clients

I first shared a shorter version of this post a few years ago at a very difficult time for everyone. I have now updated this to reflect 10 key topics you may want to factor into the conversations you have with your clients: Change Asking clients about recent...

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How accountants can win clients and keep them for life…

Before delving into the strategies that can help you win and maintain clients for your accountancy practice,  I must manage your expectations. There's no magic bullet or hidden secret that will replace everything you already know about client relationships. What...

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