Linkedin – at least do your housekeeping!

By |2020-03-12T10:06:39+00:00March 10th, 2020|Accountants, Linkedin|

I was shocked to realise that it's over two years since I last wrote about Linkedin on this blog. Given its value to accountants I thought I'd offer a quick update. What follows is taken from the start of my talks about using Linkedin to stand out and win more business. I

Your referrals are good (enough) but are you missing something?

By |2020-02-10T12:39:26+00:00February 25th, 2020|Accountants, Marketing and promotion, Referrals, Servicing clients, STANDING OUT|

Classic. Talking with a partner in a top 50 firm of accountants, I asked how they get most of their new clients. It was no surprise he answered 'referrals'.  Many accountants and lawyers, claim that they secure most of their new work through word of mouth referrals. This suggests that clients are

Want to add advisory services to your offering? Remember these 4 Ps.

By |2020-02-03T19:41:13+00:00February 4th, 2020|Accountants, Business advice, Business messaging and branding, Future, Marketing and promotion|

Thinking of expanding your service offerings? It doesn't matter whether you want to start providing 'advisory' services, tax advice or any other services. The same rules apply. And if you fail to take these into account you will struggle to make a success of your new 'offering'. If you are going to

Future Focus: How will things have changed by the end of the (taxing) twenties?

By |2020-01-27T17:03:20+00:00January 28th, 2020|Accountants, Business advice, Career development, Cloud accounting, Future, Outsourcing, Servicing clients|

Depending upon how pedantic you are, we are at the start of a new decade (the taxing twenties?). In any event, when you consider your plans for the immediate future, it's worth considering how different things will be by 2030. Given the pace of change all around us, we can reasonably expect

Forget USPs – what are your KDIs?

By |2020-01-07T13:59:33+00:00January 7th, 2020|Accountants, Career development, STANDING OUT|

I have long advised audiences and clients that claiming to have a Unique Sales Proposition (USP) is typically a mistake - as the word 'unique' means 'unlike any other'. Rarely do I ever encounter accountants with genuinely 'unique' offerings for clients.  And it will be counter-productive to assert that something about your

Top ten blog posts of 2019

By |2019-12-21T15:46:13+00:00December 31st, 2019|Accountants, Blogging, Future, Technology|

Instead of a final post of the year, I offer you instead a reminder of ten of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2019. I;ve included the links in case you missed them originally or want to take another look. In January I explained

Key cybersecurity issues for accountants

By |2019-11-14T10:09:23+00:00November 12th, 2019|Accountants, Technology|

A recent conversation with cybersecurity expert Francis West prompted me to interview him about the risks of cybercrime affecting accountants in practice.  Francis  has been involved in the technology sector for over thirty years, for the last 10 years running Westtek Solutions, providing IT support to a range of sectors including finance,

Future Focus: How strong and evident are your human qualities?

By |2019-10-29T15:50:43+00:00October 29th, 2019|Accountants, Career development, Future, Key Business skills, Marketing and promotion, Strategy|

In recent years a number of commentators have suggested that we need to adopt a new mindset. Instead of distinguishing our marketing and sales activities dependent on whether our focus is 'B to B', or 'B to C', they want us to recognise that, today, everything is 'H to H'. The idea