We've all had them. The client who sends a detailed letter/email listing a load of issues and problems. Sadly I can recall having the odd one or two such missives when I was in practice. I remember the feeling of indignation. The frustration at the unfairness of the accusations. The unreasonableness of
There's a simple equation: More leads = more clients = more fees = more profits. At least that's the theory. For the equation to work the leads we generate need to be those we want. Typically that means people who need our services, can afford to pay for them and who we
A journalist once surprised me with a question I wasn’t anticipating: “What is the worst mistake accountants can make when they are trying to ‘close’ a prospective client?” When I later reflected on my instinctive reply I was satisfied it contained good advice. Thinking about the issue subsequently I quickly constructed this
Are your clients getting the tax advice you implicitly promised? This isn't just about what it says on your website - although many accountants' websites do implicitly promise more tax advice than they deliver in a regular week. Every now and then I hear about general practice focused firms of accountants, be
I know that title sounds like it's probably over the top. And, if you are familiar with my writing and advice you'll know I'm not prone to undue hype. On this occasion I have heard from more than once source that this is the best time management tip ever! And it's certainly
In some respects this post addresses many points I have addressed previously on this blog from the opposite perspective. There are links at the end if you want to read more. I would stress that I do not design or supply websites. But I do get asked to help accountants who want
l am regularly approached by accountants who want to know how they can get more clients. They want to know if social media is worthwhile, where to advertise, what marketing activities to pursue, what networking activities might be worthwhile, how to get more traffic to their website and much more - along
This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in
For some years I have been advising accountants of the benefits of being better Remembered, Referred and Recommended ("The 3 Rs"). After all, Referrals are often identified as being the most valuable route to securing good new clients. Despite how often this topic has featured in my talks about standing out from
Which result would you rather your marketing efforts generate? A or B? A = 50 calls and emails from possible new clients who ask loads of questions but who have no intention of paying you the sort of fees you charge; and probably don't want you to do much more than their
What's your 'And'? Yes, we know you're an accountant. But what else are you? What else do you do? What else interests or fascinates you? A new book, written by my friend, John Garrett, explores how sharing your personal passions improves work performance, builds culture, and strengthens relationships with colleagues, clients and
It's nearly 20 years since I was headhunted by a 12 partner of accountants in North London, who wanted to recruit their first tax partner. I explained to the headhunter why I wasn't interested. In the event I agreed to meet with the managing partner who tried to persuade me to reconsider.
No one has asked me what I do since lockdown started. I've been thinking about how I might reply next time. What about you? What do you do? I think there are 4 standard ways we can answer the question. I know which approach I prefer. What about you? 1 State your
There are three types of accountancy practice in the UK. Those who don't want many new clients, those who rely on random referrals and those who take responsibility for generating leads. I have long accepted the existence of the first group who tend to have established practices, are working at or close
I recently spoke with Guy Clapperton, an old friend, and I thought it was worth sharing his media tips with the accountants who read my blog, and those who receive my weekly 'Magic of Success' emails. In this short interview you will find your preconceptions challenged by the insights and advice that
I recently asked this question on Linkedin: Do you stop prospecting in August? The most common response I received echoed my own view. NO. Don't stop prospecting - if you want to grow your practice. I have long recognised that NOT everyone goes away (even when they can). NOT everyone takes a
I like the 3 As - Acronyms, Acrostics and Alliteration. Here's a shorter than usual blog post to help you structure conversations with clients as we start to come out of lockdown: As with all your conversations with clients in recent months you obviously want to help them to sustain, rebuild and recover their
Recently I was asked to prepare a quick list of ten common tax mistakes that business owners should avoid. The length of the article in question didn't allow me to expand very much on the mistakes I listed. This is probably the closest I have come to writing about tax matters for
Survey after survey tells us that most accountants get most of their best new clients through referrals. And many experienced accountants claim that no other activities and no marketing investment ever seems worth the effort. The following sentiment is typical of what I hear: “I get all the new clients I want
Imagine you've gone to buy a second hand car and, after checking it has all the features you want, you agree the price you'll pay with the vendor. You are thrilled. They promise to give it a clean and bring it around to your house a couple of days later. That's all
We know we need to treat every client individually even though we may assume that what they want and need is pretty much the same - in general terms at least. Clients like to be treated as individuals, listened to and treated as special. A common mistake many accountants make is to
Every now and then someone who has known me for a long time tells me about their tax problems and asks my advice. I have to remind then that I haven't been a tax adviser for well over 12 years now. I had already stopped giving tax advice before I created the Tax
I have long noticed a tension between the desire to stop acting for difficult clients and a conflicting desire to avoid losing a chunk of fees. The higher the fees paid by the difficult client, the more difficult it is to end things with them. This leads to much muddled thinking -
Many accountants who seek my input or advice want to know how to get more clients. Implicit in their question is the idea of identifying, attracting and securing the right type of strangers as clients. By which I mean people who did not know of them previously. Often these accountants want quick
Back in the days when I was a professional speaker (BC -Before COVID-19) I often asked audiences of accountants to look around the room. And then to indicate whether they felt that they were in any way special and different from most of the other accountants in the room. Typically only a
