Successful Accountants’ Blog
Strategic planning tips for accountants in 2021
This time last year I set out some predictions as to how different things will be for accountants and tax advisers by 2030. Some of the changes i thought would take a few years Long before the world changed as result of the pandemic I suggested that:
Three and a half questions to help you in 2021
This week leads us into the second half of the first month of this third decade in the 21st century. Wow! I would suggest that now is the time to identify and reflect on what worked and what didn't work for you in 2020 and what you
What lessons can YOU learn from my 237 posts on Linkedin during 2020?
Having written 237 posts for Linkedin during 2020 (in addition to the hundreds written in previous years) I have summarised and updated what I have learned so as to help you maximise the engagement and reach of your posts on Linkedin in 2021. I can also offer
My most popular blog posts EVER
My last post of this year we called 2020 contains a celebration of the most popular posts on my blog since 2006 when I started sharing insights, tips and advice here. If I could have predicted which posts would be on the list I might have written
My top 5 blog posts from 2020
In this penultimate post of the year, I offer you a reminder of five of my most popular blog posts (out of the 50 posted, one each Tuesday) in 2020. I’ve included the links in case you missed them originally or want to take another look: Ten
“How can I use social media to promote my accountancy business?”
There are two types of accountants who use social media and Linkedin. Those who understand what works and those who have bought into the hype and hope that what they do will work. Chances are you are in that second category just like most of the accountants
What NOT to do when a client disputes your invoice
We've all had them. The client who sends a detailed letter/email listing a load of issues and problems. Sadly I can recall having the odd one or two such missives when I was in practice. I remember the feeling of indignation. The frustration at the unfairness of
Have you got lead generation all wrong?
There's a simple equation: More leads = more clients = more fees = more profits. At least that's the theory. For the equation to work the leads we generate need to be those we want. Typically that means people who need our services, can afford to pay
The worst mistake an accountant can make – and how to avoid it
A journalist once surprised me with a question I wasn’t anticipating: “What is the worst mistake accountants can make when they are trying to ‘close’ a prospective client?” When I later reflected on my instinctive reply I was satisfied it contained good advice. Thinking about the issue
Are your clients getting the tax advice you implicitly promised?
Are your clients getting the tax advice you implicitly promised? This isn't just about what it says on your website - although many accountants' websites do implicitly promise more tax advice than they deliver in a regular week. Every now and then I hear about general practice
The single best time management tip you will ever hear
I know that title sounds like it's probably over the top. And, if you are familiar with my writing and advice you'll know I'm not prone to undue hype. On this occasion I have heard from more than once source that this is the best time management
25 reasons your website is working against you
In some respects this post addresses many points I have addressed previously on this blog from the opposite perspective. There are links at the end if you want to read more. I would stress that I do not design or supply websites. But I do get asked
3 questions you must answer before seeking out new clients
l am regularly approached by accountants who want to know how they can get more clients. They want to know if social media is worthwhile, where to advertise, what marketing activities to pursue, what networking activities might be worthwhile, how to get more traffic to their website
What can accountants do on Linkedin?
This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have
Why you need to be remembered to get more referrals and recommendations
For some years I have been advising accountants of the benefits of being better Remembered, Referred and Recommended ("The 3 Rs"). After all, Referrals are often identified as being the most valuable route to securing good new clients. Despite how often this topic has featured in my
