Having had a good look at my website stats for 2012 I rather wish I had been recording similar data for each of the last 6 years. Better late than never though.
Blog posts each year
This is the 70th post I have added to the blog in 2012.
That is more than I posted in each of the last 3 years but somewhat fewer than I posted in 2007 and in 2008. (2011 – 56, 2010 – 59, 2009 – 59, 2008 – 109, 2007 – 93, 2006 – 52)
WordPress stats reveal that the site has averaged over 11,000 visitors a month this year. That’s over 500 each working day. (Indeed the figures have been rising all year ). Average page reads are nearer 17,000 a month.
Both figures represent significant increases on 2011 (The wordpress counter only started on 30 December 2010). The day the site had most visitors was 26 June 2012 (931 visitors). This was the day after I posted a couple of items which have proved quite popular:
- Ten things accountants need to understand about tax schemes (1,227 reads)
- Why weren’t all accountants promoting those tax schemes? (1,977 reads)
Popular Blog Posts
Most recent blog posts have been read 500-900 times. Some of the earliest have been read less than 100 times. The top ten pages of the site according to wordpress, in terms of the number of times they have been viewed/read are as follows:
- Welcome 19,481 (This is the main landing page for my website)
- Three elements of communication – and the so called “7%-38%-55% Rule” 7,374 (I got lucky with this title in 2008. It transpires this is a popular search term. NB: Few of the visitors who read it have any interest in anything else I write or do)
- Examples of good facebook pages for accountants 7,059 (The most popular of the posts I wrote in 2012 and often found through searches for info on this topic).
- Twitter 4,926 (The page I promote on twitter as it contains links to my various posts on related topics)
- The Easter Bunny shows us how NOT to network 4,260 (Surprisingly popular – possibly due to the odd title appealing when people search for ‘How not to network’. Again though, many visitors are not my target audience. Still, I have now edited the post to include links to other key pages of the website)
- How do you set charge out rates? 3,138 (A popular searched for topic)
- Twitter is not for accountants 3,072 (Promoted by me and by others who challenge the logic of this 4 year old post. I wish I’d titled it: ‘Why accountants don’t need to bother with twitter’. It’s as true today as it was in 2008)
- Speaking 2,634 (one of the key pages of my website)
- Networking strategy – plan your follow up beforehand 2,538
- Working with accountants 2,026
The oddest stat is the one showing where the 206,000 readers of my blog (during 2011 and 2012) are based:
- United States – 80,492 (It is possible that this is simply those arriving via web services hosted in the US)
- Unknown – 35,178 (it would be nice to think these are all in the UK but even then I would still have more apparent visitors from the US than from my target UK audience)
- United Kingdom – 31,971
- China – 15,028
- Germany – 4,438
The remainder come from dozens of other countries around the globe. Between them all my visitors have apparently read 321,821 items/pages of the site over the last two years.