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Websites for accountants

By |2018-07-27T16:04:54+01:00August 21st, 2008|Business messaging and branding, Websites|

I regularly find myself sharing my views on this topic so I thought it would be helpful to include in one place all of my previous posts on related issues: Websites for professional firms (part one) - what messages does your site need to communicate? Websites for professional firms (part two) - who are the

Accountants’ websites – is yours doing the necessary?

By |2008-01-10T08:24:50+00:00January 10th, 2008|No longer current|

I recently included the following note in my monthly newsletter for accountants and their clients:   I've been writing and advising accountants about their websites for some time now and have accumulated an enormous amount of tips, ideas and knowledge about what works and what doesn't. I have also been researching ways in which accountants

Websites for professional firms (part two)

By |2007-07-02T09:31:20+01:00July 2nd, 2007|Websites|

A few weeks ago I posted the first of my observations and advice concerning websites for professional firms. When I consult with ambitious firms I invariably check out their websites beforehand. Some are good. Some are lousy. Some don't exist and some are almost indistinguishable from those of other firms who have bought the same

Joint webinars

By |2022-06-18T17:47:01+01:00June 9th, 2022|

Joint webinars This is a low cost, low risk opportunity for suppliers to the accountancy profession to: Increase brand awareness and reach through Mark's database, connections and profile Benefit from being associated with a well regarded, independent presenter and influencer within the UK accountancy profession Engage with prospects by providing a valuable

Debunked: Can you really rely on referrals to sustain or grow your practice?

By |2022-05-17T08:49:57+01:00May 17th, 2022|Accountants, Lead generation, Referrals, Sole practitioners|

Most established accountants running their own firms claim to get most of their new clients via referrals. I see at least three potential flaws with this perception. Firstly, it’s rarely based on empirical evidence. Often it is simply an easy answer to the question: 'Where do most of your new clients come

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