What do accountants do on twitter?

Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See links below

Sadly though, in the vast majority of cases it seems accountants tend to give up after less than 3 months on twitter – or they simply continue to tweet an automated series of self-promotional messages. The minority who get value and benefit from remaining active are typically relatively new into business as an accountant and picking up new small business clients who are themselves new into business. Of course there are a few exceptions to the rule. There always are.

Those accountants who remain active on twitter after 3 months are generally getting some value from the information, ideas and insights they pick up through their twitter feeds. They may even occasionally get some valuable business leads. But it takes more time than most busy accountants are prepared to devote to the experiment.

Most struggle to get more than a few hundred followers and have no idea whether these are random people or prospective clients. The number in isolation is almost irrelevant.

When I speak on the subject I demystify twitter and other social media. I explain what’s really involved. I highlight what you can do and how you can benefit. I also explain what twitter is not. It’s not a fast route to new client generation. That’s the pot of gold that most accountants seek. That’s why I say they don’t NEED to use twitter. It won’t provide what they are looking for. But it can be a great resource to access key information and connections.

I have explained previously that those accountants who tweet via a personal account tend to get more engagement and interest than those who tweet in the firm’s name. Marketing types who run their firm’s twitter account and chase followers by following random people in the hope of follow backs are wasting their time and kidding themselves.

If you want to see what other accountants are doing on twitter follow these two lists and you will see evidence of much of what I write and speak about on the subject:

  • Accountancy firms – UK – UK accounting, tax and bookkeeping firms that tweet in the firm’s name vs a real person’s name
  • Accountants and tax bods – Tweeting UK accountants and tax advisers. (Tweeting firms are listed separately)

And if you think you should appear on one of the lists please get in touch. I’d be happy to add you.

Related posts:

A wider selection of my blog posts on the subject are available from the twitter advice page on my website>>>. This includes advice on how to get started, how to understand what the fuss is really about and how to avoid getting caught by the hype (for and against).

 

By |2013-11-12T08:32:31+00:00November 12th, 2013|Accountants, twitter|

About the Author:

Mark Lee FCA is an accountancy focused futurist, influencer, speaker, mentor, author and debunker.

4 Comments

  1. Jen Beck 12th November 2013 at 10:08 pm - Reply

    Wow aha I never knew accountants would be interested in committing to social media and through business, thanks for the post!

  2. Blair Illiano 15th November 2013 at 5:06 am - Reply

    It can take a few months to settle into Twitter and get a decent number of followers. But, many get dejected along the way simply because they didn’t get hundreds of followers in the first month itself. For anybody- not just accountants- Twitter requires effort and decent tweets to gain a good following, and many are not willing to put in that effort. Plus there’s the fact that Twitter’s not for everybody’s cup of tea.

  3. Susan Caroll 16th November 2013 at 5:31 am - Reply

    Twitter is definitely not a place to go scouring for clients. But, like you say, it’s definitely a place to share, exchange and get new ideas and insights. You never know what kind of information you might stumble upon there. And if you’re looking to amass a huge following, then you really do need more than three months. Tweeting interesting stuff, engaging with your current followers and those you follow are all part of the tweeting game. But, it’s worth the work.

  4. Alicia 4th December 2014 at 8:00 pm - Reply

    Social media is a great marketing tool. Utilizing twitter is a great way for CPA firms to share updates, current trends and establish new clients. Great idea! Thanks for sharing!

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