Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See links below
Sadly though, in the vast majority of cases it seems accountants tend to give up after less than 3 months on twitter – or they simply continue to tweet an automated series of self-promotional messages. The minority who get value and benefit from remaining active are typically relatively new into business as an accountant and picking up new small business clients who are themselves new into business. Of course there are a few exceptions to the rule. There always are.
Those accountants who remain active on twitter after 3 months are generally getting some value from the information, ideas and insights they pick up through their twitter feeds. They may even occasionally get some valuable business leads. But it takes more time than most busy accountants are prepared to devote to the experiment.
Most struggle to get more than a few hundred followers and have no idea whether these are random people or prospective clients. The number in isolation is almost irrelevant.
When I speak on the subject I demystify twitter and other social media. I explain what’s really involved. I highlight what you can do and how you can benefit. I also explain what twitter is not. It’s not a fast route to new client generation. That’s the pot of gold that most accountants seek. That’s why I say they don’t NEED to use twitter. It won’t provide what they are looking for. But it can be a great resource to access key information and connections.
I have explained previously that those accountants who tweet via a personal account tend to get more engagement and interest than those who tweet in the firm’s name. Marketing types who run their firm’s twitter account and chase followers by following random people in the hope of follow backs are wasting their time and kidding themselves.
If you want to see what other accountants are doing on twitter follow these two lists and you will see evidence of much of what I write and speak about on the subject:
And if you think you should appear on one of the lists please get in touch. I’d be happy to add you.
- Why accountants should not tweet in their firm’s name
- How accountants should choose their twitter handle
- Is twitter for me? Ten NON-business reasons to be on twitter – Many accountants start with these before trying to get business value from it
A wider selection of my blog posts on the subject are available from the twitter advice page on my website>>>. This includes advice on how to get started, how to understand what the fuss is really about and how to avoid getting caught by the hype (for and against).