Succinct advice to help anyone win new clients

I came across an old Chinese proverb recently:

A man without a smiling face must not open a shop

It reminded me of something my kids said a few years back at the surprise party that my wife arranged for my 50th birthday. My wonderful (teenage) kids gave a speech that included a short description of me as a ‘smiling man’. I’d like to think that my smile is welcoming and infectious. Is yours?

We all need to present a professional image – it needs to be a welcoming image too. Too many frowns and serious looks will not make it easy for new contacts to warm to us. And if they don’t like us, well, this will only serve to reinforce any preconceptions they may have about accountants being boring.  All of us, whether or not we’re in practice, industry or pretty much out of it (like me) owe it to our fellow professionals to overcome that boring old stereotype.

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By |2013-02-06T09:57:18+00:00February 6th, 2013|Business messaging and branding, Career development, STANDING OUT|

About the Author:

Mark Lee FCA is an accountancy focused futurist, influencer, speaker, mentor, author and debunker.

2 Comments

  1. UK Business Forums 8th February 2013 at 11:05 am - Reply

    “A man without a smiling face must not open a shop” what if you offered funeral services? 🙂 A smile may be a little out of place.

  2. Hugh Dunlop ACIS, FFA, FIAB 28th March 2013 at 9:31 pm - Reply

    Convincing a new client to take you on, is like attending an interview. If you appear to the interviewer that you have just sucked a lemon, you will not be hired.

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