Should accountants outsource their facebook activity?

I recently wrote an article which posed the question: Should accountants be more active on facebook?

I concluded by noting that every survey I have seen about accountants’ use of social media suggests that facebook remains a minority interest. This comes as no surprise to me and I don’t see this changing very much celebrex 200 mg.

Sure, there are some accountants who could secure valuable business benefits from becoming more active on facebook. Those who are best placed to do so are those willing to focus on promoting a specific niche service, to a distinct group of facebook users.

In order to keep the article to an acceptable length I removed the following section. This addresses the issue of whether it is worth paying someone else to set up and/or manage your practice’s facebook activity.

It’s easy to find people to whom you can outsource your facebook related activity. They tend to be enthusiastic as to what you and your practice could achieve through facebook. I remain cynical about this for the vast majority of smaller firms of accountants.

If however you are tempted then, before agreeing to commission such a service I would encourage you to do a little research of your own. Those who offer such a service tend to be excellent sales people. Their blogs and articles talk about all of the potential (theoretical) benefits of being active on facebook.

I would suggest that you first speak with previous clients who outsourced their activity 6 months or more ago. You are interested in those whose objectives and ideal clients are similar to yours.

This is the same approach one should adopt when considering any form of new marketing activity.

I would ask those who have used the service to explain the demonstrable financial benefits they have secured and which can be directly attributed to their outsourced activity on facebook. Do they feel that the fees they have paid and the time devoted to discussions with the consultancy have been warranted?

Almost every time I have asked accountants about this they simply repeat back what their marketing consultants have told them. Few have won much, if any business, through facebook. But they ‘believe’ that having a facebook page helps them to stand out, shows they are modern and that it will, at some stage, prove a worthwhile investment.

If that’s good enough for you, then go ahead.

Back in 2011 I wrote a blog post intended to reference  ‘Examples of good facebook pages for accountants’.  I invited readers to post links to such pages. Despite the many comments on that blog post, which has also become one of the most popular I have written, I am still waiting ;-(

By |2015-02-10T10:38:47+00:00February 10th, 2015|Accountants, facebook|

About the Author:

Mark Lee FCA is an accountancy focused futurist, influencer, speaker, mentor, author and debunker.

2 Comments

  1. Heena 12th February 2015 at 1:49 pm - Reply

    Thanks Mark

    so…. pay someone to look after our facebook page might be something I may need to consider but even then it would be more of a “keep up the image” exercise rather then anything else (honestly cant imagine how it would actually profit me).

  2. Karen Reyburn 18th February 2015 at 8:31 pm - Reply

    Thanks for this article Mark. Couldn’t agree more that it’s not about just outsourcing this and “getting it done”. One of the things I’m constantly telling accountants is that you don’t just outsource social media – you get a clear sense of who you’re talking to (or want to talk to), so you identify niche or specialty areas. Then you identify the issues that those specific people have. Then you put together a content plan. Once you’ve done all that, social media is actually very easy – and you can do it in-house or outsource it, whatever suits you. But social media on its own, with generic posts that say “HMRC TAX BILL DUE” and “NEW CAPITAL GAINS TAX PERCENTAGES RELEASED” will not help you at all.

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