Well over a hundred accountants responded to a recent short survey in which I invited them to summarise their biggest challenge using Linkedin back in 2014.
Following the survey I arranged a webinar for accountants which I ran with Mark Perl. Almost 100 accountants were online. Feedback both during and afterwards was very positive.
Mark focused on the challenges identified by the survey which told us that key concerns and challenges seem to be:
- How to compose a professional and effective profile
- What is best practice and effective when it comes to posting status updates
- How to give and get worthwhile recommendations
There isn’t room to summarise the presentation here but here are some of the points Mark addressed that I know are not covered by my ebook on the subject:
- Linkedin has around 15m users in the UK. That’s about 50% of the working population. So clearly they are not all job hunters or recruiters.
- Basic due diligence these days includes checking out someone’s Linkedin profile. I do this all the time and I assume others check out mine too. What does yours say about you?
- Your profile should focus on ‘what you do’, more than on ‘what you are’ (eg: an accountant). It’s also important to include something that highlights what makes you STAND OUT as compared with others like you.
- Status updates are only seen by those people who visit the home page of the website (when logged in) and those who know they can access a link to your recent activity when they visit your profile page.
- When posting status updates think like an editor, engage the reader and stimulate their engagement through something that catches the eye. If you succeed in generating comments, make sure you reply.
- Only people with whom you are connected can see your Recommendations on Linkedin. Everyone else can simply see how many you have.
- Check out the Recommendations of your local competition. Aim to have more (quantity) and more valuable recommendations than they do.
- The best Recommendations to give and to get are those that are outcome focused. Keep this in mind when giving them and when asking for them. eg: What value did you get from the presentation, meeting, interaction or service provided by the person that you wish to recommend?