Do you make this mistake online instead of creating a good first impression?

By |2019-01-29T09:37:03+00:00January 29th, 2019|Accountants, Appearance, Facebook, Linkedin, Marketing and promotion, Social Media, Twitter, Websites|

I have never ‘swiped’ someone’s profile picture as online dating didn’t exist when I met my wife. The whole concept of swiping left or right is quite alien to me. I was curious though so asked a friend to show me how this ‘swipe left’ and ‘swipe right’ business works. It quickly became

What can you do about all the competition from other accountants?

By |2019-01-21T09:20:41+00:00January 22nd, 2019|Accountants, Business messaging and branding, Linkedin, Marketing and promotion, STANDING OUT, Strategy, Websites|

One of the accountants I spoke with recently has been struggling for over three years to build their own practice. Although they had won a fair few clients in year one, some have since moved on. The accountant feels their service is good enough and that their fees were not excessive.  They

Want to attract a different type of client?

By |2018-12-18T09:38:12+00:00December 18th, 2018|Accountants, Business advice, Business messaging and branding, Marketing and promotion, Websites|

When I ask accountants what they would like to be different in their practice, one theme is more common than any others. They frequently express the desire to have better quality clients, to increase their average fees and to be doing more interesting work. One sole practitioner accountant expressed this quite succinctly.

Why do you want to promote your firm?

By |2017-09-12T06:50:48+00:00September 12th, 2017|Accountants, Social Media, STANDING OUT, Websites|

A recent conversation with an accountant I've not worked with before started as follows: Accountant:  Do I need to promote my firm better? Mark: Probably, but it depends on what you want to achieve. Accountant: What do you mean? Mark: Marketing and promotional activities work best for accountants when you have first identified clear objectives. Otherwise you're likely

What 6 things is everyone saying we should do?

By |2014-10-08T09:12:23+00:00October 8th, 2014|Accountants, Business messaging and branding, Linkedin, Social Media, STANDING OUT, Websites|

At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors

What are the key statistics for your accountancy firm website?

By |2014-03-04T09:12:39+00:00March 4th, 2014|Business messaging and branding, Websites|

What follows is controversial as it challenges the conventional wisdom shared by many website designers and content marketers. I have long felt that a great deal of the generic advice you hear and see all over the web is misleading. I have explained before that: Only one website metric really matters to accountants. And that is, for

I’m not boring but my firm is. What should I do?

By |2019-02-11T16:37:52+00:00July 16th, 2013|Accountants, Appearance, Business messaging and branding, Websites|

I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accountancy fashion, I responded: 'It depends...'. I believe that firms that are keen to attract business from people who search online

Only one website metric really matters to accountants

By |2012-12-11T10:42:38+00:00December 11th, 2012|Websites|

There are plenty of online tools that will help you measure various website metrics and analytics - such as visitor numbers, how long they stay, which pages they look at and so on.  None of them, however, measure the most important metric so it is easy to forget that there's only one that really matters.

Accountants and the internet – survey results

By |2008-12-08T08:30:43+00:00December 8th, 2008|No longer current, Websites|

Last month the Independent Association of Accountants Information Technology Consultants (IAAITC) announced the results of its survey on the effective use of the Internet by UK accountancy firms. The two specific issues considered by the survey were the effective promotion of firms' websites and their use of email for communicating with clients. The key word

Websites for accountants

By |2018-07-27T16:04:54+00:00August 21st, 2008|Business messaging and branding, Websites|

I regularly find myself sharing my views on this topic so I thought it would be helpful to include in one place all of my previous posts on related issues: Websites for professional firms (part one) - what messages does your site need to communicate? Websites for professional firms (part two) - who are the