Why do you want to promote your firm?

By |2017-09-12T06:50:48+00:00September 12th, 2017|Accountants, Social Media, STANDING OUT, Websites|

A recent conversation with an accountant I've not worked with before started as follows: Accountant:  Do I need to promote my firm better? Mark: Probably, but it depends on what you want to achieve. Accountant: What do you mean? Mark: Marketing and promotional activities work best for accountants when you have first identified clear objectives. Otherwise you're likely

What 6 things is everyone saying we should do?

By |2014-10-08T09:12:23+00:00October 8th, 2014|Accountants, Business messaging and branding, Linkedin, Social Media, STANDING OUT, Websites|

At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors

What are the key statistics for your accountancy firm website?

By |2014-03-04T09:12:39+00:00March 4th, 2014|Business messaging and branding, Websites|

What follows is controversial as it challenges the conventional wisdom shared by many website designers and content marketers. I have long felt that a great deal of the generic advice you hear and see all over the web is misleading. I have explained before that: Only one website metric really matters to accountants. And that is, for

Only one website metric really matters to accountants

By |2012-12-11T10:42:38+00:00December 11th, 2012|Websites|

There are plenty of online tools that will help you measure various website metrics and analytics - such as visitor numbers, how long they stay, which pages they look at and so on.  None of them, however, measure the most important metric so it is easy to forget that there's only one that really matters.

Accountants and the internet – survey results

By |2008-12-08T08:30:43+00:00December 8th, 2008|Uncategorized, Websites|

Last month the Independent Association of Accountants Information Technology Consultants (IAAITC) announced the results of its survey on the effective use of the Internet by UK accountancy firms. The two specific issues considered by the survey were the effective promotion of firms' websites and their use of email for communicating with clients. The key word

Blogging myths for accountants

By |2008-10-20T08:16:00+00:00October 20th, 2008|Mark's other sites, Websites|

There are so many misconceptions about blogging and I am frequently surprised when I encounter bloggers who seek to encourage accountants in general to start blogging.  I would stress that I enjoy blogging.  This blog now has almost 250 posts on it - built up since 2006. I also write a tax insights and commentary

Websites for accountants

By |2018-07-27T16:04:54+00:00August 21st, 2008|Business messaging and branding, Websites|

I regularly find myself sharing my views on this topic so I thought it would be helpful to include in one place all of my previous posts on related issues: Websites for professional firms (part one) - what messages does your site need to communicate? Websites for professional firms (part two) - who are the

Should you put your fee rates on your website?

By |2007-11-09T00:28:50+00:00November 9th, 2007|Business messaging and branding, Uncategorized, Websites|

I came across this question recently on a general business forum and offered my view which I have adapted below for ambitious professionals.  I'd be interested in what conclusions others have reached. In my experience very few firms have even considered the point. I can only recall one occasion when I have seen specific reference

Client testimonials: Which ones to use? (part four)

By |2007-08-22T08:57:14+00:00August 22nd, 2007|Business messaging and branding, Websites|

I've addressed this topic in three previous postings on this blog. Parts one and two introduced the subject and in part three I explained one simple way for ambitious professionals to obtain testimonials.In practice such testimonials will not always be immediately suitable to incorporate in your marketing literature. In this fourth part of the series