My Linkedin ‘Pom-Pon’ stick

By |2014-04-03T19:10:35+00:00April 3rd, 2014|Uncategorized|

I'm a big fan of Linkedin as it can be a very effective online business networking tool. I always wince when I hear it being spoken of as a social networking site in the same breath as facebook, twitter and pinterest. It's quite distinct and, in my experience, is generally used in a very different

The worst thing to do when you get a bland Linkedin connection request

By |2014-03-18T09:02:06+00:00March 18th, 2014|Conversational impact, Linkedin, STANDING OUT, Uncategorized|

If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be

Announcing: The Inner Circle for Accountants

By |2014-02-04T09:19:48+00:00February 4th, 2014|Accountants, Inner Circle, Mark's other sites, Uncategorized|

I rarely use this blog to advertise my business activities. But this is a special occasion. The Inner Circle helps accountants build a more successful practice. Priorities --> Progress --> Profits Over the last few years I have spent much time participating in and facilitating groups of tax experts and of entrepreneurs. In fact, when

Website and blog stats review 2013

By |2014-01-01T09:17:05+00:00January 1st, 2014|Blogging, Uncategorized|

This time last year I reviewed my website and blog stats for 2012. That provides some comparison for this review of the 2013 stats. In summary, visitor numbers and blog posts read are all significantly up on previous years. I am delighted that an increasing number of accountants seem to find what I write to

Top blog posts from 2013

By |2013-12-31T09:22:19+00:00December 31st, 2013|Blogging, Uncategorized|

Tomorrow I will post a full review of the visitor activity on this website and blog. It may be of interest if you are into blogging. For now here are the top 10 blog posts from 2013 - ranked by the number of times they were read (according to my wordpress stats). Feel free to

The Tax Advice Network’s 6 year anniversary

By |2013-11-23T08:01:50+00:00November 23rd, 2013|Uncategorized|

Please indulge me for a moment. Six years ago today I launched the Tax Advice Network as the UK's first virtual tax practice. A unique facility allowing accountants to access their choice of vetted independent specialist tax advisers, whenever a client's problems required such expertise. My first business plan showed that the Network's various income

5 ways you can read my blog posts for free.

By |2013-09-19T11:12:05+00:00September 19th, 2013|Blogging, Uncategorized|

Everyone has their own preferences. I've summarised the options for you below. Do pick whichever suits you best: 1. Subscribe to my 3Rs ideas notes as I regularly include references back to the most recent blog posts here. Simply complete the sign-up box on the right of your screen. 2. Subscribe to the email notification

It’s better to be passionate and authentic than boring

By |2013-08-27T08:58:35+00:00August 27th, 2013|Uncategorized|

The old cliche 'people buy from people they know, like and trust' is especially pertinent when you are an accountant keen to generate additional clients. To a large extent it matters not whether you are part of a bigger company/firm or you run your own practice - although the effect is even more pronounced in the smallest

Please ignore this self congratulatory post

By |2013-08-01T08:36:48+00:00August 1st, 2013|Blogging, Uncategorized|

Three months ago I mentioned, in passing, that this website/blog "had significantly more visitors (>19,000) and more page views (>30,000) in April than ever before." I am delighted to note that those April figures were no blip. July 2013 saw the highest number of unique visitors to this website and blog: 20,754 And the number

I’m not boring but my firm is. What should I do?

By |2013-07-16T08:51:21+00:00July 16th, 2013|Uncategorized|

I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accountancy fashion, I responded: 'It depends...'. I believe that firms that are keen to attract business from people who search online for

Why don’t all accountants promote tax schemes?

By |2013-04-15T09:09:36+00:00April 15th, 2013|Uncategorized|

I had to laugh when I saw this headline in the Times on Saturday: "Barrister loses dispute over tax avoidance".  I checked it out and it's true. A leading Tax Counsel has failed in his claims that a LEGAL tax avoidance scheme reduced his tax bill. In other words, it was ineffective. Ten years ago

Can you describe yourself using 3 adjectives?

By |2013-04-09T09:30:43+00:00April 9th, 2013|Uncategorized|

If you had to choose, which three adjectives do you think best describe you, as a person, as an accountant? I doubt you would opt to include 'Boring' as one of the three. It can be quite instructive to write down the three words you choose and then to ask other people how they would

Online profiles – make sure yours isn’t boring

By |2013-03-25T09:50:53+00:00March 25th, 2013|Uncategorized|

Online profiles are everywhere now. They appear on many firms' websites, on social networking sites and on Linkedin. Actually pretty much all of the points below apply equally to any printed profile or CV you might produce too. When you’re writing yours please don’t focus on the boring stuff – where you were born, what

Apparently this is one of the Top 30 accounting and finance blogs

By |2013-02-04T09:52:22+00:00February 4th, 2013|Career development, Mark's other sites, Pricing, Uncategorized|

Last month I received what appears to be a genuine endorsement of all my work to make this blog useful, relevant, commercial and valuable to ambitious accountants. I was initially a tad cynical but this blog really is the fourth in a list of the Top 30 Accounting and Finance Blogs of 2012. The note I received last week from

The upside of being a Boring Accountant

By |2013-01-30T09:32:39+00:00January 30th, 2013|Uncategorized|

Someone who is perceived as Boring is often also perceived as possessing a host of very POSITIVE qualities. It sort of goes with the territory. So, ‘boring’ accountants tend also to be: methodical disciplined knowledgeable professional scrupulous honest ethical trustworthy detail focused serious cautious predictable reliable and they like lists! ;-) These are all positive qualities

How’s business? – Avoid falling in the trap when you reply

By |2013-01-23T10:04:37+00:00January 23rd, 2013|Uncategorized|

If you're either a busy accountant and/or a regular at networking events, you probably get asked this question all of the time. You may also be asked by friends and family, ex-colleagues and prospective clients as well as by your bank manager, suppliers and potential advocates. How carefully have you thought about the way that

Mourning the death of Tax Facts

By |2013-01-10T11:01:02+00:00January 10th, 2013|Tax related, Uncategorized|

There needs to be a special reason to give over this blog to someone else's words. This is one such occasion. It's important for accountants to be able to debate the tax news stories of the moment with confidence and conviction - based on the facts. This has become increasingly difficult in recent months, as

The 500th blog post here

By |2013-01-04T09:34:30+00:00January 4th, 2013|Uncategorized|

Just felt I should recognise this as no one else will do so. The top ten blog posts since I started this blog in April 2006 have been: Three elements of communication - and the so called "7%-38%-55% Rule" 7388 Examples of good facebook pages for accountants 7075 Twitter 4929 The Easter Bunny shows us how NOT to