STAND OUT Christmas greetings

By | 2015-12-22T12:26:29+00:00 December 22nd, 2015|STANDING OUT, Uncategorized|

I tried to do something different this year. Like many others I stopped sending cards to everyone a while back.    These days cards sent with a personal message can STAND OUT positively as they are now much less common than once was the case. Some cards and messages specifically STAND OUT. I remember one

What do you enjoy doing?

By | 2015-10-18T17:49:59+00:00 October 18th, 2015|Conversational impact, STANDING OUT|

Just stop for a moment and consider how you would answer if someone asked you: "What do you enjoy doing?" Now think how much better that reply sounds than what you normally say when someone asks you: "What do you do?" In formal business networking situations your reply to that ubiquitous question may be one

5 tips from Stephen Lansdown’s entry on The Accountancy Rich List 2015

By | 2015-09-07T15:25:10+00:00 September 7th, 2015|Accountants, Following up, Uncategorized|

I was intrigued by elements of the Accountancy Rich List 2015 published by economia magazine. The magazine itself, as distinct from the online list, contains pen portraits of ten of those on the list, described as "inspiring entrepreneurial chartered accountants". In each case a sentence or quote has been given explaining 'How he made it".

Are your clients indifferent or do you get all the referrals you want?

By | 2015-07-29T11:16:48+00:00 July 29th, 2015|Accountants, Dependability and trust, Reputation, STANDING OUT|

Some professional advisers, such as accountants, claim that they secure much of their new work through word of mouth referrals. This suggests that clients are making positive comments about them. They may do that if they're particularly happy but in the same way any unhappy clients will be quick to share their negative views even if

The 3 factors that will determine your social media success

By | 2015-06-30T09:59:09+00:00 June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, facebook, Following up, Google+, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

How I manage my time on social media each week

By | 2015-05-26T09:54:29+00:00 May 26th, 2015|Conversational impact, facebook, Google+, Linkedin, Social Media, STANDING OUT, twitter, Uncategorized|

How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I'm not sure much has changed over the years since I started to use social media in 2006. The answers to those questions depend on your reasons for getting involved

Why aren’t you more memorable?

By | 2018-07-05T10:32:12+00:00 April 28th, 2015|Accountants, STANDING OUT|

If you are like most people who provide professional services you suffer from a common condition. That common condition is, familiarity. This is most apparent when a majority of the prospective clients, introducers and influencers you meet assume that they know what you do. And they assume that this is much the same as

What are your top skills and expertise?

By | 2018-07-12T07:56:33+00:00 January 15th, 2015|Appearance, Business messaging and branding, Career development, Key Business skills, Linkedin, STANDING OUT|

The top ranked personal skill or expertise on my Linkedin profile is currently 'strategy'.  It has been moving up the list over the last year. I am flattered that hundreds of people have endorsed me for ANY skills and expertise on Linkedin. Until recently 'Accounting' was top - presumably by reference to my background in