If we don’t trust experts anymore what do you need to do to STAND OUT?

By |2016-08-23T14:43:50+00:00August 23rd, 2016|Accountants, Business messaging and branding, STANDING OUT|

During 2016 politicians in both the UK (Michael Gove) and in the US (Donald Trump) repeatedly asserted that people have “had enough” of experts. Voting patterns seemed to confirm this as expert political and economic views were largely ignored. And yet, we also know it's patently not true. If you have a health problem do

How much personality should sole practitioners put into their practice?

By |2018-10-09T18:31:48+00:00July 25th, 2016|Accountants, Appearance, Conversational impact, Dependability and trust, Linkedin, sole practitioners, STANDING OUT, twitter|

I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important

Are technical skills enough for sole practitioner accountants?

By |2018-07-12T07:28:09+00:00July 13th, 2016|Accountants, Key Business skills, Networking, sole practitioners, Speaking skills|

Most sole practitioners are justly proud of their technical skills. It is also common to find that some sole practitioners undervalue the importance of ensuring that they have all the business skills they require to be profitable in the short-term and successful in the longer-term. At best only lip-service is paid to the development of non-technical

The Sole Practitioners’ formula for identifying your premium fee paying prospects

By |2016-06-28T14:02:51+00:00June 28th, 2016|Accountants, Business messaging and branding, Experience and expertise|

This is a guest blog provided by Patrick McLoughlin. In it he explains how sole practitioner accountants can become really clear as to who is a premium fee playing client. And, having done that, how you can then clarify your future marketing and business generation activities. As Patrick's approach is much the same as mine I

STAND OUT Christmas greetings

By |2015-12-22T12:26:29+00:00December 22nd, 2015|STANDING OUT, Uncategorized|

I tried to do something different this year. Like many others I stopped sending cards to everyone a while back.    These days cards sent with a personal message can STAND OUT positively as they are now much less common than once was the case. Some cards and messages specifically STAND OUT. I remember one

What do you enjoy doing?

By |2015-10-18T17:49:59+00:00October 18th, 2015|Conversational impact, STANDING OUT|

Just stop for a moment and consider how you would answer if someone asked you: "What do you enjoy doing?" Now think how much better that reply sounds than what you normally say when someone asks you: "What do you do?" In formal business networking situations your reply to that ubiquitous question may be one

5 tips from Stephen Lansdown’s entry on The Accountancy Rich List 2015

By |2015-09-07T15:25:10+00:00September 7th, 2015|Accountants, Following up, Uncategorized|

I was intrigued by elements of the Accountancy Rich List 2015 published by economia magazine. The magazine itself, as distinct from the online list, contains pen portraits of ten of those on the list, described as "inspiring entrepreneurial chartered accountants". In each case a sentence or quote has been given explaining 'How he made it".

Are your clients indifferent or do you get all the referrals you want?

By |2015-07-29T11:16:48+00:00July 29th, 2015|Accountants, Dependability and trust, Reputation, STANDING OUT|

Some professional advisers, such as accountants, claim that they secure much of their new work through word of mouth referrals. This suggests that clients are making positive comments about them. They may do that if they're particularly happy but in the same way any unhappy clients will be quick to share their negative views even if

The 3 factors that will determine your social media success

By |2015-06-30T09:59:09+00:00June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, facebook, Following up, Google+, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

How I manage my time on social media each week

By |2015-05-26T09:54:29+00:00May 26th, 2015|Conversational impact, facebook, Google+, Linkedin, Social Media, STANDING OUT, twitter, Uncategorized|

How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I'm not sure much has changed over the years since I started to use social media in 2006. The answers to those questions depend on your reasons for getting involved