You have to use different bait to attract bigger fish

By |2018-07-09T08:45:03+00:00July 26th, 2010|Accountants, Conversational impact, Experience and expertise, Marketing and promotion, Networking, Social Media|

A sole practitioner accountant recently asked me how could he attract the 'bigger fish'? In effect he wanted to know how he could start to attract and win clients who would be prepared to pay bigger fees. He said he wants to more than double his average fee - moving from around £600 upto