A sole practitioner accountant recently asked me how could he attract the 'bigger fish'? In effect he wanted to know how he could start to attract and win clients who would be prepared to pay bigger fees. He said he wants to more than double his average fee - moving from around £600 upto
This is a follow up to last week's post about a poor piece of generic direct mail I received from a firm of accountants. I've been asked to spell out what's wrong with it. So here is my analysis of the letter - line by line: “It was unfortunate that I was not able
I received a 3 paragraph letter recently from someone I didn't meet at a recent networking event. This person had obtained an attendee list and sent out what is clearly a standard letter. I won't embarrass the firm or the writer by identifying them. And here's the key thing: Nothing in the letter will
I was asked yesterday for my top five marketing tips for accountants and I said I thought these would clear on this blog. Except that I then realised that 'marketing' is not one of the categories I use on here. Thinking back that's because, in my experience, relatively few UK accountancy firms devote much time
